Appleyard's Home For Funerals – Traditional Funerals and Cremation Services

Funeral Home Rice Lake, WI
32 / 100

BizScore

How we score
8
AI Visibility
30
AI Ready
—
AI Agent ReadinessNot audited yet
47
SEO Performance
—
Freshness
100
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Appleyard's Home For Funerals – Traditional Funerals and Cremation Services

Appleyard's Home For Funerals - Traditional Funerals and Cremation Services is a Funeral Home in Rice Lake, WI. The business provides traditional funerals, cremation services, funeral pre-planning, insurance funding, and monuments. It serves families of all faiths with personalized and meaningful services, including chapel services, church services, graveside services, and memorial services held in the funeral home chapel or a location of choice. The funeral home holds a rating of 5.00 based on 9 reviews.

Locally owned and operated for over 49 years, the business is guided by principles of unselfish service, honesty, and sincerity. The facility is designed to maintain a comfortable, homelike atmosphere with warm woods, wallpaper, fireplaces, and well-chosen furniture. The space is flexible in size to accommodate families of any size. Staff members are expected to be courteous, dignified, and considerate, with all fees shown in plain figures and families given unrestrained freedom of choice.

Appleyard's provides a wide selection of funeral and cremation merchandise to meet the personalized needs of families. The business offers customized or individualized services, recognizing the need for formal, informal, elegant, simple, solemn, or casual ceremonies. It also provides after-care services if needed. The location is centrally situated on a main thoroughfare, half a block from the business district, adjacent to two of the largest city parking lots, and close to most churches.

The business maintains a solid reputation among the customers it has served, reflected in its perfect 5.00 rating from 9 reviews. It stands as a locally owned institution in Rice Lake that has provided respectful final tributes for nearly five decades.

Appleyard's Home For Funerals - Traditional Funerals and Cremation Services combines nearly 50 years of local ownership with a commitment to dignified, homelike service for the Rice Lake community.

Located on W Messenger St in Rice Lake, WI, the business is about a tenth of a mile from South Main Street and the Price County E911 office.

SEOScanPRO awarded a solid Performance score of 77 out of 100. This rating reflects how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking.

Score Summary

BizScoreAI scanned the website appleyardsonline.com on July 21, 2026. Appleyard's Home For Funerals - Traditional Funerals and Cremation Services has a BizScore of 32 out of 100. The website audit behind the SEO score ran on October 31, 2026.

  • AI Visibility8 out of 100
  • SEO47 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 2 of 20 points.

Website audit sub-scores (out of 100): On-Page 51, Technical 44, Performance 75, Content 16.

Strengths: 1 check passed. AI Content Blocking.

Areas to improve: 16 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Appleyard's Home For Funerals – Traditional Funerals and Cremation Services

AI Visibility Score

How visible is this business to AI-powered search engines

8 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
10/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

47 /100
On-Page
51/100
Technical
44/100
Performance
75/100
Content
16/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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