Herrling Clark Law Firm of Oshkosh

Personal Injury Lawyer Oshkosh, WI
57 / 100

BizScore

How we score
44
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
72
Google Rating
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Contact Information

Location

About Herrling Clark Law Firm of Oshkosh

Herrling Clark Law Firm is a personal injury lawyer in Oshkosh, WI, located at 510 N Koeller St. The firm serves clients in Appleton, Green Bay, Oshkosh, and Waupaca with legal services in personal injury, family law, business and commercial law, real estate law, employment law, wills, trusts, and probate, and government and municipal law. For 23 consecutive years, the firm has been recognized for the Best of the Valley award.

The personal injury team handles complex cases including auto accidents, trucking accidents, pedestrian accidents, drunk driving crashes, and burn or electrocution injuries. Attorneys conduct comprehensive investigations into driver logs, maintenance records, black box data, and federal regulations to identify liable parties such as drivers, trucking companies, cargo loaders, vehicle owners, and parts manufacturers. They pursue compensation for economic losses like medical bills and lost wages, as well as non-economic losses including pain and suffering, emotional distress, and permanent disfigurement. The firm advises clients on preserving evidence, meeting the statute of limitations, and navigating comparative negligence rules.

The legal team includes Adam D. Bernander, Tyler J. Claringbole, Greg P. Curtis, Richard T. Elrod, Paula A. Hamer, Alexander D. Jones, Kelly S. Kelly, Charles D. Koehler, Kevin Lonergan, Robert B. Loomis, Andrew Micheletti, Blair E. Murphy-Pociask, Emily M. Pinzl, Andrew J. Rossmeissl, and Katelyn P. Sandfort. Of Counsel members are Roger W. Clark and Michael S. Siddall. John D. Claypool and Elizabeth G. Scott are also listed. The firm holds the memory of Charles J. Hartzheim and Don R. Herrling.

The firm holds a rating of 3.60 based on 5 reviews. Herrling Clark Law Firm provides specialized legal advocacy for personal injury victims and business clients in Oshkosh, WI.

The firm sits on N Koeller St in Oshkosh, WI, near Excel Physical Therapy and Urgent Care Physicians, and is about half a mile from Red Arrow Park and Oshkosh West High School.

BizScoreAI gives the website a Content Quality score of 100 out of 100, which means the site answers customer questions clearly so AI assistants can quote it directly. The Technical score is 96 out of 100. The business ranks number 2 of 3 Personal Injury Lawyer businesses that BizScoreAI has scored in Oshkosh.

Score Summary

BizScoreAI scanned the website herrlingclark.com on August 22, 2026. Herrling Clark Law Firm of Oshkosh has a BizScore of 57 out of 100.

  • AI Visibility44 out of 100
  • SEO75 out of 100
  • Google rating3.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 96, Performance 90, Content 40.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Hyperlocal Targeting, Q&A Content, AI-Parseable Headings, Meta Description, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Local Multimedia (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Herrling Clark Law Firm of Oshkosh

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
73/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
72/100
Technical
96/100
Performance
90/100
Content
40/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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