La Crosse Sign Group

La Crosse Sign Group is a marketing agency in Onalaska, WI, specializing in custom signs, sign installation, and comprehensive signage solutions for businesses across the region. The company serves clients in Onalaska, Madison, Rochester, Wisconsin Dells, and Eau Claire, offering services including sign consulting, national brand account management, sign design, custom sign fabrication, and vehicle advertising. With a reputation for excellence and a 4.90 rating based on customer reviews, the business emphasizes creating strong first impressions through high-quality craftsmanship and innovative design. It has been in operation for over 100 years, maintaining a legacy of service and reliability.

Founded in 1917 by Theodore Schultz as La Crosse Sign and Advertising Company, the business began with commercial advertising and wall signs, evolving into a full-service provider of custom signage using materials ranging from neon to redwood. Over more than a century, it has adapted to changing industry demands while preserving its core values of integrity, safety, and customer focus. The company operates a 50,000-square-foot shop floor and has earned over 150 industry awards. Its team of skilled professionals includes award-winning designers, fabrication specialists, and trained vinyl technicians who handle every stage of sign creation and installation. The company supports national brands and franchises with turnkey solutions for single locations and multi-state rollouts.

La Crosse Sign Group is located on Oak Forest Drive in Onalaska, WI. The business maintains a strong presence across multiple Wisconsin and Minnesota locations, each dedicated to delivering customized signage solutions with precision and care. Its reputation for reliability, quality craftsmanship, and client-centered service is reflected in its long-standing history, high customer satisfaction, and consistent recognition in the industry. The company’s commitment to excellence is evident in every project, from initial consultation to final installation.

The business stands out as a trusted partner in branding and visual communication, known for transforming client visions into impactful, durable signage. In Onalaska, it continues to be a cornerstone of local business support, helping organizations make lasting impressions through expert design and execution.