45 / 100

BizScore

How we score
22
AI Visibility
20
AI Ready
—
AI Agent ReadinessNot audited yet
62
SEO Performance
15
Freshness
—
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Scherrer Insurance

Scherrer Insurance is an Insurance Agent in Oak Creek, WI. The agency operates as an independent firm, representing carriers including AAA, ACUITY, Foremost, Integrity, Liberty Mutual, and Progressive. It provides professional insurance advice and customer service, offering clients choices in products and pricing to fit individual needs. The business holds a rating of 0.00 based on 0 reviews.

The agency has almost 30 years of experience in the insurance industry. The principal began as a part-time sales agent for American Family Insurance in April 1994 and worked full-time from November 1994 to March 2005. In March 2005, the principal transitioned to an independent agency and partnered with Couri Insurance Associates in Waukesha, maintaining prior clients and forging new relationships. The principal holds an Undergraduate Degree (BA) from UW-Milwaukee and the professional designation of CIC, Certified Insurance Counselor. Erica serves as the CSR for the agency. She is fully-licensed and provides service to clients.

Scherrer Insurance is located at 6508 S 27th St in Oak Creek, WI.

The agency brings nearly three decades of experience and a CIC designation to its independent insurance services in Oak Creek.

The agency sits on S 27th St in Oak Creek, just a short walk from Physicians Urgent Care and The UPS Store.

BizScoreAI gives Scherrer Insurance a Technical score of 85 out of 100, ensuring the site is secure and readable for search engines. A Discoverability score of 75 out of 100 confirms that AI crawlers can access the pages, allowing the business to be recommended by AI assistants. The agency ranks number 3 of 4 Insurance Agent businesses that BizScoreAI has scored in Oak Creek.

Score Summary

BizScoreAI scanned the website scherrerinsurance.com on July 26, 2026. Scherrer Insurance has a BizScore of 45 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility22 out of 100
  • SEO62 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 61, Technical 92, Performance 83, Content 10.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 14 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Scherrer Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

22 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

62 /100
On-Page
61/100
Technical
92/100
Performance
83/100
Content
10/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business