48 / 100

BizScore

How we score
29
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Spooks On Spurr

Spooks On Spurr is an escape room and haunted attraction in New London, Wisconsin. The attraction features the Mansion of Misery and the Forest of Freaks, which are set within a historic 1800s house known locally as the Spurr Mansion and its adjacent wooded area. This destination serves guests looking for seasonal thrills, offering an experience rated 4.70 stars.

The attraction operates on Friday and Saturday nights, featuring themed environments that include strobe lights and fog. Visitors can enjoy concessions such as brats and burgers, and Uncle Luther's Tavern provides a space for beverages. The event schedule frequently includes live musical performances from various bands throughout the autumn months. While the haunt is recommended for adults, guests should note that the attractions are not wheelchair accessible.

Located on W 10121 Spurr Rd, the property is situated near the Embarrass River and is a short drive from the Wolf River Bottoms Wildlife Area. The site is also approximately 1.9 miles from the Turney Hill peak and Wolfgram Airport.

Spooks On Spurr is recognized for providing well-documented business information that is easily accessible to the public. This clarity allows guests to stay informed about seasonal dates, band schedules, and attraction updates.

With its immersive themed environments and historic setting, Spooks On Spurr stands as a notable seasonal destination for haunted attractions in New London.

Score Summary

BizScoreAI scanned the website spooksonspurr.net on June 26, 2026. Spooks On Spurr has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility29 out of 100
  • SEO67 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 66, Technical 52, Performance 74, Content 75.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (failed), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Spooks On Spurr

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
20/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
66/100
Technical
52/100
Performance
74/100
Content
75/100

Ways to improve this score

Improve Technical
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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