61 / 100

BizScore

How we score
45
AI Visibility
60
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Ross Dental

Ross Dental is a dentist in New Berlin, WI. The practice provides general and aesthetic dental services to patients of every age, including children who may be afraid of the dentist and senior citizens seeking affordable care. Dr. Dan Ross leads the staff and holds an associate professorship at the Marquette University School of Dentistry. The business also welcomes former patients of Dr. Robert L. Salnick to its Waukesha location, where care continues uninterrupted as the offices are in the same building. Services include emergency dental care, with 24/7 availability for tooth pain, and single-visit treatments. The New Berlin office features a honey flow beehive for children. Ross Dental accepts practically any dental insurance and offers affordable financing options for patients without coverage. The practice utilizes an online patient portal for scheduling and payments. Receptionists are available for walk-in scheduling at the Waukesha location on Wednesdays and at the New Berlin location on Mondays, Tuesdays, Thursdays, and Fridays. Phone scheduling is available Monday through Friday for both offices.

The business operates two locations to serve Southeast Wisconsin. The New Berlin office is located at 3911 S Moorland Rd and operates Monday from 9:00 AM to 6:00 PM, Tuesday through Wednesday from 8:30 AM to 5:00 PM, Thursday from 8:30 AM to 2:30 PM, and Friday from 9:00 AM to 12:00 PM. The Waukesha office operates Monday through Wednesday from 9:00 AM to 5:00 PM, Thursday from 9:00 AM to 5:00 PM, and Friday from 9:00 AM to 2:00 PM. Both locations are closed on Saturdays and Sundays. The practice emphasizes immediate scheduling capabilities and provides free phone consultations.

Ross Dental holds a 4.9 star rating on Google Reviews, reflecting the trust of the community it serves in New Berlin and Waukesha.

By combining experienced clinical care with accessible scheduling and financing options, Ross Dental provides essential dental services to families in New Berlin.

The practice is situated on S Moorland Rd, about 0.1 miles from South Moorland Road and 0.2 miles from West National Avenue. It is located near Holy Apostles Catholic Grade School and the New Berlin Post Office, both roughly 0.3 miles away.

BizScoreAI gives Ross Dental a Content Quality score of 75 out of 100, which means the website answers customer questions clearly so AI assistants can quote its content directly. The business also receives a Technical score of 75 out of 100.

Score Summary

BizScoreAI scanned the website rossdentalwi.com on July 26, 2026. Ross Dental has a BizScore of 61 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility45 out of 100
  • SEO77 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 57, Performance 67, Content 95.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, LocalBusiness Schema, AI-Parseable Headings, Meta Description, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Ross Dental

AI Visibility Score

How visible is this business to AI-powered search engines

45 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
70/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
88/100
Technical
57/100
Performance
67/100
Content
95/100

Ways to improve this score

Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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