60 / 100

BizScore

How we score
44
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
65
SEO Performance
—
Freshness
80
Google Rating
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Contact Information

  • Address
    Certified public accountant · · 1233 N Mayfair Rd #302
    Milwaukee, WI 53226
  • Website
    rpb.biz
  • Facebook page
    facebook.com/RPBCPA
  • Google Reviews
    4.0 out of 5 stars from 8 Google reviews

Location

About Reilly, Penner & Benton LLP

Reilly, Penner & Benton LLP is an Accountant in Milwaukee, WI, located at 1233 N Mayfair Rd #302. The firm provides tax preparation, bookkeeping support, monthly financial reporting, and in-depth analysis. Its specialties include audits for financial statements, employee benefit plans, internal controls, and forensic accounting. The firm serves clients in southeast Wisconsin, with notable expertise in the non-profit sector, the Private School Choice Programs, and the private club industry. It holds a rating of 4.00 based on 8 reviews.

Founded in 1907, Reilly, Penner & Benton LLP is the oldest registered CPA firm in Wisconsin. The firm emphasizes consistency by retaining the same audit staff on accounts to minimize learning curves and disruption for clients. Its services include customized bookkeeping, monthly financial reporting, and in-depth analysis to support budgeting and forecasting. The firm performs over 50 audits annually and has conducted thousands of employee benefit plan audits, placing it in the top 5% of firms nationally for this work. It is a member of the American Institute of CPAs’ Center for Audit Quality, Government Audit Quality Center, and Employee Benefit Plan Audit Quality Center.

The firm’s forensic accounting team includes a Certified Fraud Examiner and offers litigation support, evidence gathering, and fraud prevention strategies. For employee benefit plans, RPB audits defined contribution plans such as 401(k) and 403(k) plans, defined benefit pension plans, and health and welfare plans. It is registered with the Public Company Accounting Oversight Board to perform audits for publicly-traded companies. The firm also provides financial statement preparation in conformity with Generally Accepted Accounting Principles, supporting clients from simple loan applications to complex merger reports.

Clients value the firm’s long-standing relationships and specialized knowledge of local compliance requirements, including the Milwaukee, Racine, and Wisconsin Choice Programs. Several clients have maintained partnerships with the firm for over a decade, citing reliability, prompt service, and consistent auditor assignments. The firm is recognized for its experience with non-profit entities, having provided financial reporting and advice to over 500 non-profit organizations.

Reilly, Penner & Benton LLP brings over a century of specialized auditing and accounting experience to Milwaukee businesses, offering reliable, consistent service tailored to the specific needs of local non-profits, schools, and private enterprises.

The firm sits on North Mayfair Road, just 30 meters from the main thoroughfare. It is within walking distance of the Tosa Health Center, located about 0.1 miles away.

BizScoreAI gives the website a Technical score of 89 out of 100, which means the site is secure and easy for search engines to read without errors. The Authority score is 75 out of 100, showing who runs the business as a trust signal that helps AI assistants and search engines recommend the firm.

Services:

  • Business Valuation
  • Financial Statement Audits
  • Forensic Services
  • Outsourced Accounting Services
  • Tax Services

Score Summary

BizScoreAI scanned the website rpb.biz on September 20, 2026. Reilly, Penner & Benton LLP has a BizScore of 60 out of 100.

  • AI Visibility44 out of 100
  • SEO65 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 68, Technical 89, Performance 63, Content 40.

Strengths: 7 checks passed. AI Content Blocking, Organization Schema, Google Business Profile Link, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), AI Crawler Access (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Reilly, Penner & Benton LLP

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
93/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
AI Crawler Access
FAQPage Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

65 /100
On-Page
68/100
Technical
89/100
Performance
63/100
Content
40/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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