57 / 100

BizScore

How we score
43
AI Visibility
45
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
60
Freshness
90
Google Rating
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Contact Information

Location

About Reed Street Insurance

Reed Street Insurance is an Insurance Agent in Milwaukee, WI. The independent agency serves individuals and businesses with auto, home, life, and commercial coverage. It represents Erie Insurance, Progressive, Safeco, and MetLife. The firm offers specialized programs for niche business types, including dental offices, office buildings, trucking operations, restaurants, and auto repair shops. Jim Pogorelc founded the agency in 1992 after thirty years in the industry. Tiffany is an agent at the office. The business holds a rating of 4.50 based on 23 reviews.

Reed Street Insurance operates in the building that formerly housed Tony’s Tavern, which belonged to the parents of founder James Pogorelc. The name comes from the former name of the street where the office is located. The agency is a member of the Professional Insurance Agents of Wisconsin, a division of the National Association of Professional Insurance Agents. Jim began his career at Northwestern Mutual Life before establishing the independent practice. Tiffany joined the team after spending formative years at Amazon.

The agency provides tailored packages for specific commercial risks. Dental office coverage includes property, liability, crime protection, employee dishonesty, and equipment protection. Office building policies cover lost business income, outdoor signs, and building property. Trucking insurance handles cargo, physical damage, workers compensation, and liability for various vehicle types. Restaurant programs offer business owners’ property and liability, business interruption, and workers’ compensation. Auto service providers receive protection for property, liability, and business interruption through the Erie Custom Collection.

Reed Street Insurance maintains a solid reputation among the customers it has served. The agency combines decades of industry experience with a customer-first philosophy to provide affordable, high-quality coverage.

Reed Street Insurance brings over thirty years of insurance expertise to Milwaukee, offering specialized commercial and personal coverage tailored to the city’s diverse businesses and residents.

Reed Street Insurance is located on a street near Historic Fifth Ward Lofts and Fire Station 3, which are about a tenth of a mile away. The office is also close to South 1st Street and Comedy Sportz.

BizScoreAI gives the business a Technical score of 91 out of 100, which means the website is technically sound, secure, and indexable so search engines can read it without errors. The agency earns a Discoverability score of 75 out of 100.

Services:

  • Business Auto Insurance
  • Commercial Property Insurance
  • General Liability Insurance
  • Professional Liability
  • Workers’ Comp Insurance

Score Summary

BizScoreAI scanned the website reedstreetins.com on June 19, 2026. Reed Street Insurance has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility43 out of 100
  • SEO67 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 95, Performance 66, Content 43.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Reed Street Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
70/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
63/100
Technical
95/100
Performance
66/100
Content
43/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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