Run a free full auditPeter Sciortino Bakery is a bakery in Milwaukee, WI, located at 1101 E Brady St. The business makes all of its products from scratch daily using high-quality ingredients to provide fresh Italian breads, rolls, cookies, and pastries. It serves retail and wholesale customers, including restaurants, and offers special orders for weddings, showers, meetings, and specific dietary needs or allergies. The bakery holds a 4.70 rating based on customer reviews.
Peter C. Sciortino and his wife Grace established the bakery in 1947. In 1997, they sold the business to Maria, Joe, and Luigi Vella, who had worked there as teenagers. The Vella family has expanded the bread and roll lines and introduced new types of cookies while maintaining traditional recipes. Many of their traditional products are distributed throughout the city at locations including Sendiks, Piggly Wiggly, and Sentry. The store is located on the corner of Humboldt Avenue and Brady Street.
The bakery is named Milwaukee's best bakery by the Shepherd Express and OnMilwaukee.com. It ships breads, rolls, and cookies anywhere in the United States via priority mail, and can arrange shipping outside the United States upon contact. Online in-store pickup requires 48-hour advance notice. Store hours are Tuesday through Saturday from 7am to 4pm, and Sunday from 7am to 1pm. The bakery is closed on Mondays and specific holidays, including Christmas Day, New Year's Day, and Easter. In-store product offerings include breakfast pastries, breadsticks, cakes, deli items, gift cards, mini desserts, other pastries, pretzels, rolls, special orders, t-shirts, wedding desserts, and wholesale items. Specific products include European macaroons in chocolate, sea salt caramel, pistachio, and raspberry flavors, as well as amaretti, anise toast biscotti, and apricot tea.
The business is known for its positive rating from the customers who have reviewed it.
Peter Sciortino Bakery brings its daily fresh-baked Italian goods to the Brady Street neighborhood of Milwaukee.
Peter Sciortino Bakery sits on E Brady St in Milwaukee, WI, within a short walk of Art Smart's Dart Mart & Juggling Emporium and Sole Salvation.
BizScoreAI gives the business a Discoverability score of 100 out of 100, which means AI crawlers can access every page of the website so the business can be found by AI assistants. The Technical score is 97 out of 100.
BizScoreAI scanned the website petersciortinosbakery.com on July 19, 2026. Peter Sciortino Bakery has a BizScore of 51 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 52, Technical 97, Performance 72, Content 39.
Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Google Business Profile Link, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Milwaukee, WI · Bakery in Wisconsin · Businesses in Wisconsin
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