Milwaukee Pretzel Company

Milwaukee Pretzel Company is a caterer in Milwaukee, Wisconsin, specializing in authentic Bavarian soft pretzels made fresh using a traditional German recipe. The company serves individuals, families, and organizations across the region with a range of offerings including pretzel twists, bites, buns, artisan dips, and gift boxes, all crafted without preservatives or artificial ingredients. They also support community fundraising initiatives, allowing groups to keep 50% of sales, and offer wholesale partnerships for businesses seeking to expand their product lines. With a 4.60 rating, the company has earned consistent praise for its quality and flavor. Their service area extends throughout Milwaukee and beyond, with distribution reaching Minnesota and all of Wisconsin.

Rooted in a personal journey, the company was founded in 2013 by Matt and Katie Wessel after their year-long stay in Munich, where they fell in love with Bavarian pretzels enjoyed in beer gardens under chestnut trees. Inspired by those moments, they began baking test batches in Matt’s mother’s kitchen before launching at Germanfest in 2013. Their success at the festival led to early wholesale opportunities, and the company has since grown from a home-based operation to a dedicated production facility in Milwaukee’s Riverwest neighborhood. They use high-quality ingredients like wheat and rye flour, lye for a signature tang, and slow fermentation to achieve a crisp exterior and pillowy interior, staying true to their artisan roots.

Located on North Granville Woods Road, the business sits about a third of a mile from Granville Woods Natural Area and Acelero Learning Milwaukee County, with North 76th Street and the Bradley Carrier Annex Post Office nearby. The area is bordered by the Granville Woods neighborhood to the west and Freedom Village to the east.

Milwaukee Pretzel Company maintains a strong online presence, with a well-optimized website that search engines read cleanly and detailed business information consistently available across digital platforms. Their digital footprint reflects a reliable, transparent, and accessible brand.

The company’s dedication to crafting traditional, high-quality pretzels has made it a standout in Milwaukee’s food scene, blending European heritage with local craftsmanship.