Maurer's Roofing

Roofing Contractor Marshfield, WI
35 / 100

BizScore

How we score
15
AI Visibility
18
AI Ready
—
AI Agent ReadinessNot audited yet
51
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Maurer's Roofing

Maurer's Roofing is a roofing contractor in Marshfield, WI. The company serves commercial, industrial, educational, and health care clients across the northern two thirds of Wisconsin, focusing on flat roofing systems. Services include preventive maintenance, inspections, partial re-roofing, and complete re-roofing. The business holds a rating of 5.00 based on customer reviews.

Maurer's Roofing is a third generation family-owned roofing company established in 1939 by four Maurer brothers. Originally a roofing and siding supply company with a residential construction division, the business expanded into built-up flat roofing in 1943 and gradually shifted its focus to the commercial flat roofing market. The company now operates out of Marshfield's South Industrial Park. Todd Maurer, a third generation employee and current President, has been with Maurer's for over thirty years. He holds a degree in Business Administration and Marketing from Marquette University and handles estimating, project management, and administration. Scott Wagner joined the company in 2006 and brings over thirty five years of construction experience, along with a degree in Construction Management from UW Stout. Maurer's Roofing maintains a full fleet of equipment for commercial roofing work, including a 160-foot mobile crane, a 146-foot mobile crane, a 113-foot mobile crane, telehandlers, dump trucks, kettles, pumping equipment, and heat welders.

The office is located on South Cherry Avenue, about a third of a mile from South Central Avenue and roughly four fifths of a mile from US Highway 10. Praschak Park, the Statue of Christ, and Griese Park are each within a mile, and Marshfield Municipal Airport sits about a mile away.

With three generations of family ownership, a 5.00 rating, and over eighty years of commercial roofing experience in central and northern Wisconsin, Maurer's Roofing is a longstanding fixture of Marshfield's commercial building trades.

Score Summary

BizScoreAI scanned the website maurerroofing.com on July 2, 2026. Maurer's Roofing has a BizScore of 35 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility15 out of 100
  • SEO51 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 59, Technical 41, Performance 67, Content 38.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page.

Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Maurer's Roofing

AI Visibility Score

How visible is this business to AI-powered search engines

15 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
10/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

51 /100
On-Page
59/100
Technical
41/100
Performance
67/100
Content
38/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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