Run a free full auditHiller's True Value is an appliance store in Marshfield, WI, located at 751 S Central Ave. It holds a rating of 4.80 based on customer reviews. Since 1963, Hiller’s True Value has served the Marshfield community, operating for over 56 years across two generations and three locations. The business offers an expanded selection of products, including Weber Grills, Milwaukee Tools, Wilton Cake Supplies, and Melissa and Doug Toys.
For customers with upcoming projects, the store features a large rental department. The rental inventory includes party essentials such as tents, tables, and chairs, as well as entertainment items like bounce houses, obstacle courses, and slides. To support these rentals, Hiller's True Value provides delivery, set-up, and take-down services. The trained staff is available to assist with comments or questions, and customers can reach the business via phone at 715-384-9101 or email at [email protected]. The business also maintains a presence on Facebook.
Business hours are Sunday from 9:00 am to 4:00 pm, Monday through Friday from 7:00 am to 7:00 pm, and Saturday from 8:00 am to 5:00 pm. The physical address is 751 South Central Ave, Marshfield, WI 54449, US.
Hiller's True Value sits on South Central Avenue, just 26 meters from the road itself. The store is located about 0.1 miles from Veterans Park and 0.2 miles from both Immanuel Lutheran School and Jefferson Elementary School.
BizScoreAI assigns Hiller's True Value an Authority score of 75 out of 100, which measures whether the website shows who is behind the business, a trust signal AI assistants and search engines weigh when deciding whom to recommend. The business also receives a Performance score of 75 out of 100, which measures how quickly the website loads, keeping visitors on the page and serving as one of the factors search engines use in ranking.
BizScoreAI scanned the website hillerstruevalue.com on August 23, 2026. Hiller's True Value has a BizScore of 49 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 5 of 20 points.
Website audit sub-scores (out of 100): On-Page 58, Technical 72, Performance 75, Content 51.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Hyperlocal Targeting, Q&A Content, About/Team Page.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).
Browse: Businesses in Marshfield, WI · Appliance Store in Wisconsin · Businesses in Wisconsin
Read by AI engines 7 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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