Gaffney Plumbing Inc
Run a free full auditContact Information
-
Address
851 S Central Ave
Marshfield, WI 54449 -
Phone
(715) 384-4606 -
Website
gaffneyplumbing.com
Location
About Gaffney Plumbing Inc
Gaffney Plumbing Inc is a plumber in Marshfield, WI, located at 851 S Central Ave. It serves Wood and Marathon Counties, including Marshfield, Nekoosa, and Wisconsin Rapids. The company provides professional residential and commercial plumbing services for new home construction, remodeling, repairs, and business projects. Their technicians are licensed and insured. They handle plumbing work for kitchens, bathrooms, basements, recreational rooms, and home wet bars. Commercial services cover healthcare, industrial, institutional, apartments, offices, restaurants, and warehouses.
Founded in 1954 by Robert Gaffney and Ray Goers, the business was purchased by Donald Gaffney and Douglas Katzenberger in 1979. Since 2016, Scott Katzenberger has served as President. He is a Master Plumber. The company employs six full-time plumbers. In 1989, Gaffney Plumbing expanded and established one of the largest plumbing showrooms in central Wisconsin. The showroom displays fixtures, modules, and faucets in every price range, from traditional styling to contemporary. The company installs and services water heaters, water softeners, mound systems, holding tanks, and well pumps. They also offer water-saving toilets and faucets. Showroom hours are Monday through Thursday from 8 am to 5 pm, and Friday from 8 am to 4 pm. Evening appointments are available by request.
Gaffney Plumbing Inc holds a rating of 4.40 based on customer reviews.
The company combines decades of experience with a large showroom inventory to support customers through every stage of their plumbing projects.
Gaffney Plumbing Inc delivers reliable plumbing solutions to Marshfield, WI, backed by a long history of local service and a comprehensive facility for fixtures and supplies.
The business is located on South Central Avenue, just a tenth of a mile from Veterans Park and Jefferson Elementary School.
BizScoreAI gives the website a Performance score of 83 out of 100, which ensures fast loading times to keep visitors engaged. It also awards a Discoverability score of 75 out of 100, confirming that AI crawlers can find all pages so the business can be recommended by AI assistants.
Score Summary
BizScoreAI scanned the website gaffneyplumbing.com on July 18, 2026. Gaffney Plumbing Inc has a BizScore of 49 out of 100.
- AI Visibility25 out of 100
- SEO73 out of 100
- Google rating4.4 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 66, Technical 68, Performance 83, Content 76.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in Marshfield, WI · Plumber in Wisconsin · Businesses in Wisconsin
AI engine reads
Read by AI engines 6 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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