53 / 100

BizScore

42
AI Visibility
AI Agent ReadinessNot audited yet
64
SEO Performance
92
Google Rating

Contact Information

Location

About Westphal & Co Inc.

Westphal & Co Inc. is an electrician in Madison, Wisconsin, providing electrical and technology construction services for commercial, residential, education, institutional, healthcare, and industrial clients. The company serves the Madison area and surrounding communities including Sun Prairie, Fitchburg, Middleton, Verona, Janesville, Dubuque, and Milwaukee. It offers residential electrical services such as panel upgrades, lighting installations, emergency repairs, and EV charging solutions, with a focus on prompt, dependable service and adherence to safety standards. With a rating of 4.60 from 368 reviews, the business is recognized for consistent customer satisfaction.

Founded in 1931 by Fred H. Westphal, a German immigrant, the company began as the Allan-Westphal Machinery Co. in Janesville, Wisconsin, and evolved into a full-service electrical contractor. It is a fourth-generation family-owned business, currently led by John Westphal and Maiken Westphal, with a legacy rooted in integrity and craftsmanship. The company operates from its Madison headquarters and maintains additional offices in Janesville, Dubuque, and Milwaukee. Westphal & Co. emphasizes a people-first culture, investing in employee growth and offering opportunities across its 500+ workforce.

The business is located on Marsh Ct in Madison, Wisconsin, situated about a mile from Owl Creek Park and approximately 0.6 miles from both the Wisconsin Department of Agriculture, Trade, and Consumer Protection and Dane County Offices. It is also within a short distance of Madison Fire Station #14 and the South Beltline Highway, a major interstate.

Westphal & Co. is known for its strong reputation, built on decades of service and a large base of customer reviews. The company maintains a track record of reliability and quality across diverse projects, including work in healthcare, science, power, and education sectors. Its long-standing presence in the region reflects consistent performance and customer trust.

As a longstanding electrical contractor in Madison, Westphal & Co. is a trusted partner for both residential and commercial electrical needs, combining historical expertise with modern technological solutions.

Services:

  • Archaeological Conservation
  • Cultural Heritage Consulting
  • Diabetes Management
  • Educational Program Development
  • Endocrine Surgery Consultation
  • Historical Site Management
  • Hormone Therapy
  • Metabolic Syndrome Care

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AI Visibility Score

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42 /100

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SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
67/100
Technical
75/100
Performance
0/100
Content
50/100

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Local SEO Coverage

Directory presence and NAP consistency

/100
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