Run a free full auditH J Smet & Son is a Roofing Contractor in Kenosha, WI, located at 8100 12th Pl. The business provides roofing, siding, soffit and fascia, gutters, windows, doors, and garage services to homeowners in the area. Founded in 1971 by Herbert J Smet, the company began after he worked for 16 years at American Motors and did roofing part-time. He started by working out of his car with one ladder and putting shingles in the back seat before buying a truck to expand operations. His son Scott joined the company full-time in 1984 and eventually bought the company from his father in 2003, establishing second-generation ownership. Scott’s son Ryan joined the firm in 2007, continuing the family tradition. The company changed its name to H.J. Smet & Son Construction in 2007 to reflect its expanded scope, which includes carpentry work and complete exterior remodeling. The business holds a 4.00 rating based on customer reviews.
Herbert J Smet started the company in 1971. He began by putting shingles in the back seat of his car with one ladder. The company was built on quality work and honest customer service, with doing the job right as the top priority. Over the years, the business grew by adding employees and trucks. Scott Smet eventually bought the company from his dad in 2003. The firm expanded its services to cover the entire exterior of a home, including gutters, siding, windows, doors, and carpentry. This allowed customers to have one place for all their exterior remodeling needs. The goal of providing quality work and honest service has remained unchanged since the company's founding.
H J Smet & Son is known for its positive rating from the customers who have reviewed it. The family-owned business has served Kenosha for decades, maintaining a focus on quality work and honest service. The company offers a comprehensive range of exterior remodeling services, from roofing to carpentry.
H J Smet & Son combines generations of experience with a full range of exterior remodeling services to serve Kenosha homeowners.
The business sits on 12th Pl in Kenosha, Wisconsin, about 0.4 miles from Somers Memorial Park and 0.5 miles from the Somers Center West neighborhood. It is also located roughly 0.8 miles from Shoreland Lutheran High School and Somers Elementary School.
BizScoreAI gives H J Smet & Son a Discoverability score of 75 out of 100, which measures whether AI crawlers are allowed in and can find every page of the website, the first step before any AI assistant can recommend the business. The company also receives a Technical score of 70 out of 100, which measures whether the website is technically sound, secure and indexable, so search engines can read it without errors.
BizScoreAI scanned the website smetconstruction.com on August 20, 2026. H J Smet & Son has a BizScore of 41 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 56, Technical 70, Performance 69, Content 61.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
Browse: Businesses in Kenosha, WI · Roofing Contractor in Wisconsin · Businesses in Wisconsin
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business