Swinkles Trucking & Excavating Corp

Trucking Company Kaukauna, WI
56 / 100

BizScore

How we score
41
AI Visibility
20
AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Swinkles Trucking & Excavating Corp

Swinkles Trucking & Excavating Corp is a Trucking Company in Kaukauna, WI, located at N 4231 Vine Rd. The company provides commercial and residential excavating, trucking, and material hauling services throughout Northeast Wisconsin, including the Fox Cities, Appleton, Green Bay, and Oshkosh. Services include basement excavation, sewer and water laterals, pond digging, and grading and finishing. The trucking division offers hauling to commercial and residential locations, with free delivery for loads over 17 yards and same-day delivery subject to availability. Materials available for pickup or delivery include topsoil, sand, stone, gravel, decorative stone, and mulch. The business is fully insured and bonded and holds a rating of 4.60 based on customer reviews.

Founded in 1949 by Orville Swinkles, the company began as “Swinkles and Swinkles” with a single dump truck. Orville and his wife, Angeline, worked to grow the business until 1971, when Orville handed leadership to his son, Lyle. Lyle incorporated the company, renaming it “Swinkles Inc.” That same year, Lyle and Orville purchased a local school bus company to provide bus service for the Freedom School District. Lyle and his wife, Darlene, continued to expand the fleet with dump trucks, excavation equipment, and buses to meet growing demands.

In 2010, Lyle retired and sold the busing portion to Lamers Bus Lines. Lyle’s son, Jim, and his wife, Mindy, purchased the trucking and excavating divisions, renaming the entity Swinkles Trucking & Excavating Corp. Jim and Mindy have continued to grow the company, which maintains an office at N4231 Vine Rd in Freedom, Wisconsin. The office is open Monday through Friday from 6 AM to 5 PM.

The business is located on N 4231 Vine Rd, about a third of a mile from County Road S and less than a mile from Duck Creek.

BizScoreAI gives the website a technical score of 94 out of 100, which means search engines can read the site without errors. The site also earns a discoverability score of 75 out of 100, ensuring AI crawlers can find every page to support future recommendations.

Score Summary

BizScoreAI scanned the website swinklestrucking.com on June 26, 2026. Swinkles Trucking & Excavating Corp has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility41 out of 100
  • SEO71 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 65, Technical 83, Performance 85, Content 50.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Meta Description (failed), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Swinkles Trucking & Excavating Corp

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
57/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
65/100
Technical
83/100
Performance
85/100
Content
50/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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