Uncommon Cents Investing

Uncommon Cents Investing is a financial planner in Janesville, WI, offering fee-only, fiduciary investment management and comprehensive financial planning services to individuals and families across Rock County. The firm specializes in retirement planning, including strategies for widows, and provides personalized guidance on wealth accumulation, risk management, and tax-efficient withdrawal planning. With over three decades of service, Uncommon Cents Investing has built a reputation for clarity, trust, and long-term client relationships, serving clients in Janesville and surrounding communities. The firm holds a 5.00 rating, reflecting strong client satisfaction and consistent service excellence.

Rooted in a family legacy, Uncommon Cents Investing was founded in 1977 by John, who began advising local teachers on retirement accounts before expanding his practice. His daughter, Sheena Hanson, a CERTIFIED FINANCIAL PLANNER™, joined the firm, continuing the family tradition. The team operates with a hands-on, in-house approach, managing all portfolio decisions internally to ensure alignment with client goals. The firm emphasizes listening first, crafting strategies based on individual values and life aspirations, and maintaining transparency through clear, reasonable fees. They serve as a financial concierge, coordinating with accountants, attorneys, and other professionals when needed, ensuring clients receive holistic support.

Located at 1215 Suffolk Dr #100 in Janesville, the firm sits just a short distance from East Milwaukee Street and Mount Zion Avenue, with Excalibur Park and Harrison Elementary School each about half a mile away. Nearby, Spring Brook flows approximately 0.7 miles to the west, offering a natural boundary to the immediate area. The office is situated in a quiet, accessible corridor, easily reached from major local roads.

Uncommon Cents Investing stands out for its deep community roots, client-focused approach, and commitment to independence, free from product sales incentives. Their long-standing presence in Rock County, combined with a well-documented online presence and a website optimized for clarity, reflects a firm built on trust, consistency, and expertise. The firm’s dedication to fiduciary standards and personalized service continues to solidify its standing as a trusted partner in financial well-being.

In Janesville, Uncommon Cents Investing is a cornerstone of responsible financial planning, helping residents navigate retirement with confidence and clarity.