Badger State Flooring

Badger State Flooring is a Flooring Contractor in Howard, WI. The company operates a showroom in Green Bay and serves homeowners and businesses throughout Northeast Wisconsin. Al Armstrong, the owner, brings over three decades of experience in the flooring industry to guide customers through selection and installation. The business provides expert guidance and professional installation for a variety of flooring types, including carpet, hardwood, laminate, and vinyl. Specific product offerings include Berber, pattern Berber, plush, frieze, and carpet tiles; solid and engineered hardwood options such as oak, maple, walnut, and ash; and durable vinyl solutions like luxury vinyl plank (LVP) and luxury vinyl tile (LVT). Beth manages the business and customer experience, assisting with product selection, estimates, invoicing, and project organization. The team handles both residential and commercial projects, aiming to provide stress-free service from the initial consultation through to the final installation.

Badger State Flooring is owned by Al Armstrong, who has more than 30 years of experience in the flooring industry. He is joined by Beth, who manages the business operations and customer experience in the showroom. The company offers a wide range of flooring products designed to fit various styles, spaces, and budgets. Carpet options include soft, comfortable choices with sound-absorbing qualities and insulation benefits, available in styles like plush, frieze, and Berber. Hardwood flooring selections feature solid and engineered wood in species such as oak, maple, walnut, and ash, providing timeless beauty and durability. Laminate flooring is offered as a cost-effective alternative that resists scratches and stains, suitable for high-traffic areas. Vinyl flooring, including LVP and LVT, provides water-resistant and durable solutions ideal for kitchens, bathrooms, mudrooms, and entryways. The company emphasizes professional installation to ensure longevity and performance, with Al Armstrong personally overseeing the craftsmanship. Al enjoys yard work, spending time with his German Shepherd, Jeter, and watching the Packers on Sundays. Beth enjoys hiking and spending time at a family lake home in central Wisconsin.

The business holds a 4.90 rating based on customer reviews, reflecting a positive standing among those who have used its services.

Badger State Flooring brings decades of local expertise and a comprehensive selection of durable flooring options to Green Bay and Northeast Wisconsin.

Badger State Flooring achieves a Technical score of 96 out of 100 on BizScoreAI, ensuring the website is secure and readable by search engines without errors. The business also holds a Content Quality score of 75 out of 100 on BizScoreAI, providing clear information that AI assistants can quote directly to answer customer questions.