White Rice Advertising & PR

Marketing Agency Germantown, WI
55 / 100

BizScore

How we score
31
AI Visibility
35
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
60
Freshness
94
Google Rating
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Contact Information

Location

About White Rice Advertising & PR

White Rice Advertising & PR is a Marketing Agency in Germantown, WI, located at W156N11355 Pilgrim Rd. The firm provides media buying, advertising, web design, and public relations services to clients ranging from small local shops to growing businesses and niche products with national audiences. Founded in 2006, the agency serves clients of all sizes and budgets, handling everything from ad campaigns to statewide marketing strategies. It holds a 4.70 rating based on customer reviews.

The agency was established by partners Cori Rice and Terri White after they spent more than 15 years at Todd Robert Murphy Advertising & Public Relations, where they handled public affairs, political campaigns, and strategic marketing. They purchased the opportunity in 2005 to create a small, approachable agency. Cori Rice serves as Creative Director, bringing over two decades of experience in award-winning creative campaigns. Terri White acts as CFO, managing the business operations with a blend of pragmatism and creativity. Nick Berenz is the Senior Account Executive, working on festivals, retail accounts, and non-profits while handling creative development for logos, TV spots, and videos.

The team emphasizes a collaborative approach, noting that many clients come as referrals from existing customers or industry peers. They focus on understanding each client’s goals, past successes, and struggles to tailor their advertising and public relations initiatives. The agency maintains direct communication with clients, encouraging them to reach out via email or phone to discuss their specific needs.

White Rice Advertising & PR is known for its positive rating from the customers who have reviewed it, reflecting the satisfaction of those who have worked with the team.

White Rice Advertising & PR combines its founders’ extensive industry experience with a personalized, small-agency approach to help businesses in Germantown and beyond grow through effective marketing and public relations.

The agency sits on Pilgrim Road, just a short walk from the Germantown Post Office and Mequon Road. It is also near MacArthur Elementary School and Kennedy Middle School.

BizScoreAI gives the business a Technical score of 88 out of 100. This means the website is secure and easy for search engines to read without errors. The Discoverability score is 75 out of 100, which ensures AI crawlers can find every page so the business can be recommended. BizScoreAI ranks the business number 1 of 3 Marketing Agency businesses in Germantown.

Score Summary

BizScoreAI scanned the website whitericeadvertising.com on June 24, 2026. White Rice Advertising & PR has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility31 out of 100
  • SEO79 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 87, Performance 95, Content 59.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

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AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
75/100
Technical
87/100
Performance
95/100
Content
59/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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