Max A. Sass & Sons Funeral and Cremation Service of Franklin

Funeral Home Franklin, WI
61 / 100

BizScore

How we score
40
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
82
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

  • Address
    8910 W Drexel Ave
    Franklin, WI 53132
  • Google Reviews
    5.0 out of 5 stars from 107 Google reviews

Location

About Max A. Sass & Sons Funeral and Cremation Service of Franklin

Max A. Sass & Sons Funeral and Cremation Service of Franklin is a funeral home in Franklin, WI. The business provides comprehensive funeral and cremation services to families in the surrounding areas, including Milwaukee, South Milwaukee, Greenfield, and Muskego. They offer a variety of options including traditional services, burial, cremation, and specialized veterans services.

Since 1937, the firm has served as a trusted source for funeral needs, operating with a focus on dignity, respect, and compassion. The business owns and operates its own crematory and equipment, utilizing state-of-the-art technology that meets or exceeds state and county operating requirements. Their funeral directors assist with personalized service elements such as tribute videos, keepsakes, and live streaming for those unable to attend in person. Their staff can facilitate various arrangements, including visitations, funeral services in their chapel or at external venues, and graveside services.

The business is located on W Drexel Ave, near the Franklin Public Library and a short distance from the City of Franklin Water Tower, Legends Park, and Franklin City Hall.

The funeral home is recognized for its high level of service and its commitment to providing thorough and well-documented information to the families they serve. They are known for maintaining rigorous operating policies and procedures to ensure the highest standards of care.

Max A. Sass & Sons Funeral and Cremation Service provides compassionate, personalized end-of-life care to the Franklin community.

Services:

  • Cremation Services
  • Online Preplanning Form
  • Pre-Planning Services
  • Traditional Funeral Services
  • Veteran Services

Score Summary

BizScoreAI scanned the website maxsass.com on September 21, 2026. Max A. Sass & Sons Funeral and Cremation Service of Franklin has a BizScore of 61 out of 100.

  • AI Visibility40 out of 100
  • SEO82 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 91, Performance 78, Content 84.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Local Multimedia, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Max A. Sass & Sons Funeral and Cremation Service of Franklin

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
60/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
75/100
Technical
91/100
Performance
78/100
Content
84/100

Ways to improve this score

Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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