Run a free full auditMatus Eye Care is an optometrist in Franklin, WI. The practice provides complete eye exams, contact lens fittings of all types, co-management for laser and cataract surgeries, diagnosis and treatment of ocular disease, and frame styling. Outside prescriptions are welcome. The office holds a rating of 3.90 based on customer reviews.
The practice is led by Dr. Greg J. Matus, who received his bachelor's degree in biology from Carroll College in 1982 and his Doctor of Optometry degree from the Illinois College of Optometry in 1986. He opened his private practice in Franklin in 1998. Dr. Matus is board certified in the treatment and management of ocular disease and is a member of the American Optometric Association and the Wisconsin Optometric Association. The office has been recently remodeled and carries more than 1,000 frames, ranging from economical to designer labels including Ted Baker, Anne Klein, Jai Kudo, Tura, Marchon, Versace, BCBG Max Azria, Ralph Lauren, and D&G. An in-office laboratory supports their frame and lens work.
The practice accepts cash, personal checks, debit cards, MasterCard, and Visa. It participates with VSP, Medicare, Medicaid, EyeMed, Cole Vision (Vision One), Davis Vision, HCN, United Health, Humana, ECPA, Vision Plan of America, Vision Care of America, BlueCross/BlueShield, Spectera, Outlook, Aetna, Cigna, and others, with staff available to discuss additional coverage. Office hours run Monday and Wednesday from 9:00 am to 6:00 pm, Tuesday from 4:00 pm to 8:00 pm, and Thursday from 12:00 pm to 4:00 pm, while Friday and Saturday hours may vary and require contacting the office.
The office sits at 7113 S 76th Street, at the corner of 76th and Rawson in Franklin Village, about 0.3 miles from West Loomis Road, roughly 0.4 miles from Root River Parkway, and around half a mile from The Rock Sports Complex and Koepmier Lake.
Dr. Matus has served Franklin families with his own private practice for more than two and a half decades, board certified in ocular disease and backed by a newly remodeled office with an on-site lab.
BizScoreAI scanned the website matuseyecare.com on July 2, 2026. Matus Eye Care has a BizScore of 39 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 4 of 30 points, AI Trust Signals 4 of 20 points.
Website audit sub-scores (out of 100): On-Page 57, Technical 59, Performance 85, Content 48.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).
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