Attitude Sports

Attitude Sports is a sporting goods store in Fond du Lac, Wisconsin, specializing in bicycles, ski and snowboard equipment, outdoor apparel, and related accessories. Serving riders of all levels since 1995, the shop offers a full range of services including expert bike repair, professional bike fitting, and personalized gear recommendations. It caters to road cyclists, mountain bikers, e-bike enthusiasts, and recreational riders throughout Fond du Lac and the surrounding region. With a 4.90 rating from customers, the business is recognized for its knowledgeable staff, high-quality products, and commitment to exceptional service.

Since its founding, Attitude Sports has built a reputation as a community-focused destination for cycling and outdoor recreation. The shop emphasizes quality and value, stocking top-tier brands such as Specialized, Salsa, and Surly, and offers a wide selection of electric, road, mountain, and BMX bikes. Customers benefit from services like 0% interest financing on select models, free bike fittings, and access to a Strava club that connects riders for group rides and events. The team is passionate about cycling, dedicated to helping customers find the right equipment, and committed to promoting biking as a healthy, sustainable form of transportation and recreation.

Located at 209 N Macy St in downtown Fond du Lac, the shop sits just a short walk from North Main Street and West Johnson Street, with Washington School and Saint Patrick’s School within a quarter-mile. It is also situated about 0.1 miles from Fire Station Number 5, placing it in the heart of the city’s central corridor.

Attitude Sports stands out for its long-standing presence in the community, consistent customer satisfaction, and well-documented online profile, which includes detailed product listings, service offerings, and clear contact information. The business is known for its reliability, technical expertise, and strong commitment to local cyclists.

As a cornerstone of Fond du Lac’s active outdoor culture, Attitude Sports continues to empower riders with the tools and support they need to enjoy the region’s trails, roads, and natural landscapes.