Run a free full auditLux White Dental Group is a Periodontist in Elkhorn, WI, located at 716 Wisconsin St. The family-owned practice provides both general dental services and specialty prosthodontic treatments to patients in the area. Dr. Laura Lux, who completed her Prosthodontic specialty training in 2014, treats complex dental cases, while Dr. Conlon offers family-oriented general dental treatment options. The office maintains a 4.90 rating based on customer reviews.
Dr. Richard White started the practice in Lake Geneva in 1977. Along with his wife, Mary Ann, they grew the office into a family-focused practice. In 2011, Dr. Laura Lux joined the practice, and in 2015, the office moved from 415 Broad Street to its current location at 716 Wisconsin Street to accommodate a growing patient population with added space and amenities. The team includes hygienist Kim, who provides cleanings, deep cleaning services such as scaling and root planning, and personalized hygiene recommendations. Assistants Joelle, Kiley, and April support treatment efficiency, while treatment and financial coordinator Ashley manages front office operations. Receptionists Becca and Katie greet patients and help schedule appointments. Dr. Lux accepts patient referrals from the surrounding dental community for consultations and second opinions.
The practice holds a 4.90 rating based on customer reviews, reflecting positive feedback from patients who have experienced its care.
Lux White Dental Group combines specialized prosthodontic training with family-oriented general dentistry to serve patients in Elkhorn and the surrounding Lake Geneva area.
The office sits on Wisconsin Street in Elkhorn, WI, just over a quarter mile from North Wisconsin Street. It is also within a short walk of Broad Street Park and Tasch Park, both about three tenths of a mile away.
BizScoreAI gives the website a technical score of 89 out of 100, ensuring the site is secure and readable for search engines. The discoverability score of 75 out of 100 means AI crawlers can find every page, allowing assistants to recommend the practice. The business ranks number 2 of 4 Periodontist businesses that BizScoreAI has scored in Elkhorn.
BizScoreAI scanned the website luxwhitedental.com on July 2, 2026. Lux White Dental Group has a BizScore of 53 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 62, Technical 89, Performance 74, Content 50.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Elkhorn, WI · Periodontist in Wisconsin · Businesses in Wisconsin
Read by AI engines 5 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business