Run a free full auditShopko Optical is an optometrist in Burlington, WI, located at 980 Milwaukee Ave. The practice provides comprehensive eye exams where optometrists test sight, check general eye health, and test for common eye conditions and diseases. Opticians may also perform tests to measure depth perception and colorblindness. For contact lens patients, doctors measure the curve and diameter of the eyes to determine the correct lens fit and provide instruction on lens insertion, removal, and care. The center accepts current, valid prescriptions for both eyeglasses and contact lenses from any provider, and customers can schedule exams even without insurance.
The optical center offers a wide selection of eyewear, including eyeglasses, sunglasses, and contact lenses. Customers can choose from lifestyle-focused lenses and a broad array of designer brands such as Ray-Ban, Oakley, Gucci, Tom Ford, Nike, Harley Davidson, Timberland, Eddie Bauer, Columbia, St. Moritz, Liz Claiborne, Nine West, Flexon, Lenton & Rusby, XOXO, and Vera Bradley. A virtual try-on tool is available to help shoppers preview frames. The center stocks numerous contact lens brands, including Acuvue, Biofinity, Biotrue, Air Optix, Precision, and Clariti, available in various formats such as daily disposables, two-week, and monthly lenses, with options for astigmatism and multifocal prescriptions.
Most major insurance plans are accepted, and CareCredit is available as a payment option. The business provides a 30-day satisfaction guarantee on eyewear products, and the staff can assist with refitting and adjustments. Customers can purchase eye exams, prescription eyeglasses, contact lenses, sunglasses, and more with their CareCredit card. The center accepts current, valid prescriptions for eyeglasses and contact lenses from any provider.
The business holds a rating of 4.80 based on customer reviews, reflecting positive feedback from those who have visited. This high rating highlights the satisfaction of patients who have utilized the center’s eye care and optical services.
Shopko Optical combines comprehensive eye care with a diverse inventory of designer frames and contact lenses, serving the Burlington community with a focus on patient satisfaction and product variety.
The business is situated on Milwaukee Avenue in Burlington, WI, approximately a quarter mile from the Hintz Complex and Racine County Workforce Development. It is also located about half a mile from the Festival Grounds.
BizScoreAI awarded the business a Technical score of 97 out of 100, which ensures the website is technically sound, secure, and indexable so search engines can read it without errors. The business also achieved a Discoverability score of 83 out of 100, confirming that AI crawlers are allowed in and can find every page, allowing AI assistants to recommend the business.
BizScoreAI scanned the website shopko.com on October 16, 2026. Shopko Optical of Burlington has a BizScore of 54 out of 100.
AI visibility scan by category: AI Discovery 15 of 25 points, Structured Data 8 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 68, Technical 97, Performance 65, Content 35.
Strengths: 6 checks passed. llms.txt, AI Content Blocking, Organization Schema, Local Multimedia, AI-Parseable Headings, About/Team Page.
Areas to improve: 10 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), XML Sitemap (warning), Author Signals (warning).
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