Run a free full auditPrimary Electric And Design LLC is an electrician in Yakima, WA, located at 509 N 18th Ave. The firm serves residential, commercial, and industrial clients throughout Yakima and surrounding areas including Selah, Union Gap, Terrace Heights, Moxee, Wapato, Sunnyside, Moses Lake, Ellensburg, Wenatchee, the Tri-Cities, Cle Elum, North Bend, Zillah, Toppenish, Granger, and Mabton. They provide electrical installations, repairs, maintenance, panel upgrades, home wiring, EV chargers, lighting, and solar installation. The business holds a rating of 4.20 based on customer reviews.
Primary Electric & Design was founded in 2011 by Master Electricians Ken Nass and Darek Merrill. The company operates as a locally owned and operated licensed electrical contractor with over 40 years of combined experience in the electrical trade. Their team brings precision, professionalism, and accountability to every job, from small residential repairs to complex commercial and industrial systems. They focus on quality workmanship, reliability, and safety, ensuring every project is done right the first time.
The company offers specialized services including solar panel installation for homes and businesses, RV park electrical systems, stadium and sports lighting, casino electrical customization, municipal water infrastructure, and infrared electrical testing. They also provide power monitoring systems and tenant improvements for commercial properties. Their industrial services support manufacturing facilities and large-scale infrastructure projects. The team handles project management and field execution for new construction and development sites, supporting active construction sites from day one.
Customers have given the business a positive rating, reflecting their standing in the local market. They are known for their experienced technicians and commitment to treating every project with respect. The business has served the Yakima Valley community for over a decade.
Primary Electric And Design LLC combines decades of electrical expertise with a deep understanding of Yakima’s specific needs, ensuring safe and reliable power solutions for the community.
The business is situated on N 18th Ave in Yakima, WA, near West Lincoln Avenue about a tenth of a mile away. It is also close to Milroy Park, located roughly 0.3 miles from the premises.
BizScoreAI awarded the business a Content Quality score of 100 out of 100, which ensures the website clearly answers customer questions and provides content that AI assistants can quote directly. The Technical score stands at 90 out of 100. Additionally, the business ranks number 2 of 4 Electrician businesses that BizScoreAI has scored in Yakima.
BizScoreAI scanned the website primaryelectricanddesign.com on July 26, 2026. Primary Electric And Design LLC has a BizScore of 53 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 81, Technical 91, Performance 74, Content 65.
Strengths: 8 checks passed. AI Content Blocking, LocalBusiness Schema, Local Multimedia, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Author Signals (warning).
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