Underwater Sports

Underwater Sports is a sporting goods store in Shoreline, Washington, specializing in scuba diving gear, training, and aquatic equipment. Serving the Greater Seattle area since 1950, the store offers a full range of PADI-certified diving courses, from Discover Scuba to Divemaster, and provides top-quality gear for all skill levels. Their offerings include specialty training such as Enriched Air Nitrox, Drysuit Diving, and Reactivate courses, alongside equipment servicing, tank fills, and hydrostatic testing. With a 4.70 rating from customers, Underwater Sports is recognized for its knowledgeable staff, comprehensive course calendar, and commitment to customer experience. The business supports divers of all backgrounds, including first responders like local police, fire departments, and harbor patrol.

Founded by local skin-diving pioneer Gary Keffler in the 1950s, Underwater Sports began as a solution to the lack of accessible dive training and gear in Seattle. At a time when divers relied on mail-order catalogs, Keffler established a one-stop destination for equipment, instruction, and underwater adventure. Today, the store continues to uphold that legacy by testing and recommending top brands in scuba and snorkeling gear. Staff are dedicated to answering every question and ensuring divers are well-prepared and confident. The business also maintains a spacious showroom and operates a fully equipped dive center to support both recreational and professional divers.

The business is located on Aurora Ave N in Shoreline, situated just a short walk from North 105th Street and North Northgate Way. It lies within a half-mile radius of the Midvale Stormwater Facility, a wetland area, and Epic Life Academy, a nearby school. The location is also accessible via Aurora Avenue North, a major regional highway.

Underwater Sports maintains strong online visibility with a clean, search-engine-friendly website and well-documented business information across digital platforms. This consistency enhances discoverability and trust, making it easy for customers to find and engage with the business through digital channels.

As a cornerstone of Seattle’s diving community, Underwater Sports remains a vital resource for anyone seeking to explore the underwater world, combining decades of experience with a modern commitment to safety, education, and excellence.