Run a free full audittrueNorth Wealth Advisors is a financial planner in Seattle, WA. The firm operates as a fee-only wealth management practice, meaning it does not accept commissions or referral fees for the advice it provides. It serves wealth builders, pre-retirees, and retirees by combining ongoing financial planning with professional investment management. The approach is life-centered, beginning with in-depth data gathering of both qualitative and quantitative information to produce actionable steps that align financial plans with clients' life goals. The team includes Karen O’Brien, CPA retired, CFP®, who co-founded the firm in 2001 after a twenty-year career in public and corporate accounting and currently serves as Chief Financial Officer. Joe Hebert, CFP®, also a co-founder, applies his background as an electrical engineer to offer a solution-focused approach to financial planning and portfolio management. Brooke Trinh, PhD, CFP®, joined in 2013 and became Managing Partner in 2021, focusing on financial life plans that help clients live with clarity and intention. Brad Allen, CFP®, has provided comprehensive financial planning for over twenty years. The firm also employs Charlotte Leon, CFP®, as an Associate Financial Planner, and Ken Hanks as Client Services Manager. trueNorth Wealth Advisors is located at 1200 5th Ave #1810, Seattle, WA.
The firm is situated at 1200 5th Ave #1810 in Seattle, WA, located about a tenth of a mile from the Seattle Ice Arena Memorial and the Braincast public artwork.
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BizScoreAI scanned the website truenorthwa.com on June 21, 2026. trueNorth Wealth Advisors has a BizScore of 52 out of 100. The website audit behind the SEO score ran on October 27, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 57, Technical 79, Performance 60, Content 44.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Q&A Content (warning), Author Signals (warning).
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