54 / 100

BizScore

How we score
43
AI Visibility
45
AI Ready
—
AI Agent ReadinessNot audited yet
57
SEO Performance
80
Freshness
100
Google Rating
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Contact Information

Location

About Herrmann Law Group

Herrmann Law Group is a Lawyer in Seattle, WA. The firm has exclusively focused on personal injury law since 1950, representing clients in cases involving aviation disasters, auto accidents, excessive use of force by police, medical malpractice, and civil rights. Founder Karl Herrmann served as Washington State Insurance Commissioner from 1968 to 1972, where he developed Personal Injury Protection and led the creation of the state’s first insurance guaranty fund. President Lyndon B. Johnson awarded Herrmann the pen used to sign national consumer legislation based on his model. His son Charles Herrmann, Chairman of Herrmann Law Group, established the firm’s reputation in aviation law by representing families in the Korean Air Flight KAL 007 crash. Lara Herrmann, CEO, continues the family tradition as a third-generation trial lawyer. The team includes attorneys, investigators, and in-house interpreters for Korean, Chinese, Mexican, Indonesian, Spanish, French, Italian, and Portuguese. Lara Herrmann was interviewed by CNN regarding the legal aspects of the helicopter accident involving Kobe Bryant. Charles Herrmann leads representation in the Lion Air JT 610 and Ethiopian Airlines ET 302 crashes. The business maintains a 5.00 rating from its customers, reflecting a history of securing maximum compensation for injury victims since 1950. Herrmann Law Group combines decades of aviation litigation experience with a family legacy of consumer advocacy to serve injured clients in Seattle.

The firm is located near 5th Avenue South and South Jackson Street, just a short walk from the International District/Chinatown train station and the Chinatown Gate.

BizScoreAI gives Herrmann Law Group a Technical score of 82 out of 100, which means the website is secure and indexable so search engines can read it without errors. The firm also receives a Discoverability score of 75 out of 100, ensuring AI crawlers can find every page of the website as the first step for AI assistant recommendations.

Score Summary

BizScoreAI scanned the website hlg.lawyer on June 20, 2026. Herrmann Law Group has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility43 out of 100
  • SEO57 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 68, Technical 75, Performance 62, Content 21.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Herrmann Law Group

AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
40/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

57 /100
On-Page
68/100
Technical
75/100
Performance
62/100
Content
21/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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