Heaston & Thompson Vision Clinic of Richland

Optometrist Richland, WA
51 / 100

BizScore

How we score
32
AI Visibility
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AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Heaston & Thompson Vision Clinic of Richland

Heaston and Thompson Vision Clinic is an optometrist in Richland, WA. The clinic has served the Richland community and surrounding areas since 1950, providing comprehensive eye care services, quality lenses, and frames. Patients receive care from an experienced team of eye care professionals who utilize advanced diagnostic technology to improve vision quality. The practice offers comprehensive eye exams, vision correction, and a selection of designer frames and precision lenses from top brands. Services include treatment for complex ocular diseases such as macular degeneration, glaucoma, and diabetic retinopathy, as well as specialty contact lens fittings like scleral and Orthokeratology lenses. The clinic also provides vision therapy for conditions including concussions, headaches, and balance problems. The optometrist holds a rating of 4.80 based on customer reviews.

The practice was founded by Dr. W.D. Heaston, who established the Heaston Vision Clinic in 1952 after serving in the US Navy and graduating from the Northern Illinois College of Optometry. Dr. Dale Heaston joined the clinic in 1976, continuing the family tradition of patient care. He is Board Certified in Vision Development and Vision Therapy and serves as President of the Washington State Board of Optometry. Dr. Trent Thompson joined the practice in 2002, bringing expertise in ocular surface disease and complex ocular management. Dr. Dale’s daughters, Dr. Elizabeth Heaston Thompson and Dr. Karen Heaston, joined the team in 2003 and 2006 respectively, with Dr. Elizabeth focusing on Vision Therapy. Dr. Daniel Plesha joined the clinic in 2014. The clinic operates from its current location on Aaron Drive, having previously been located on George Washington Way.

The clinic’s standing is defined by a positive rating from the customers who have reviewed it. This reflects the reputation built over decades of serving Richland and surrounding communities. The team’s long tenure and active roles in professional organizations, such as the American Optometric Association and the Optometric Physicians of Washington, highlight their commitment to the field. Dr. Dale Heaston has received numerous awards, including the Optometric Physicians of Washington 2012 Presidential Lifetime Achievement award and the 2014-2015 O.D. of the Year award.

Heaston and Thompson Vision Clinic combines generations of optometric expertise with modern technology to provide essential eye care in Richland, WA.

The clinic is located on Aaron Drive, situated about a tenth of a mile from the road of the same name. It is also near Wellsian Way and the Life Care Center of Richland, both roughly two tenths of a mile away.

BizScoreAI gives the business a Technical score of 98 out of 100, ensuring the website is secure and readable by search engines. The Discoverability score is 75 out of 100, allowing AI crawlers to find every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website heastonandthompson.com on August 22, 2026. Heaston & Thompson Vision Clinic of Richland has a BizScore of 51 out of 100.

  • AI Visibility32 out of 100
  • SEO71 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 98, Performance 80, Content 35.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Heaston & Thompson Vision Clinic of Richland

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
30/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
72/100
Technical
98/100
Performance
80/100
Content
35/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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