Run a free full auditVon Smith Insurance is an independent insurance agency in Bellingham, Washington. The agency writes auto, home, life, disability and annuities coverage, along with boat and watercraft, collector car, condo, earthquake, flood, manufactured and mobile home, motor home, motorcycle, personal umbrella, recreational vehicle, renters, retirement and SR 22 policies. On the business side it handles apartment building owners, bonds, builders risk, business owners policy, church insurance, commercial auto, commercial property, commercial umbrella, condo association, contractors, cyber liability, directors and officers, errors and omissions, farm and ranch, general liability, hotel and motel, jewelers insurance, limo insurance, non-profit, professional liability, restaurant, retail stores, self storage, truck and trucking, woodworkers, EPLI, landlord, outdoor, oil and gas operators, inland marine, special event, workers compensation and videographers coverage. It serves the Whatcom, Skagit and Island County area and the rest of Washington State. The agency is independent, which it describes as giving it access to some of its best companies for online quick quotes. It publishes a blog, a list of common insurance terms, an insurance dictionary, frequently asked questions and an insurance news feed, and it offers a refer a friend option. Von Smith Insurance sits on North Forest Street, a short walk from East Chestnut Street. The Bellingham Farmers Market and the Depot Market are both about 0.2 miles away, as are the public artworks Ingress and Goatcart. The agency holds a 5.00 rating from 220 customer reviews, a record built on a large base of customer feedback. For drivers, homeowners and business owners across Bellingham and the surrounding counties, Von Smith Insurance pairs that breadth of coverage with a local reputation earned across hundreds of reviews.
BizScoreAI scanned the website vonsmithinsurance.com on July 8, 2026. Von Smith Insurance has a BizScore of 50 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 66, Technical 84, Performance 82, Content 48.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Bellingham, WA · Insurance Agent in Washington · Businesses in Washington
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