Run a free full auditClaussen's Florist, Greenhouse & Perennial Farm is a Florist in Colchester, VT, located at 187 Main St. The business offers tropical houseplants, seasonal crops, floral arrangements, gifts, novelty items, and silk arrangements. It serves local residents and gardeners with a focus on high-quality, locally grown plants and individualized floral designs. The store is open seven days a week, with hours from 8:00am to 6:00pm Monday through Saturday and 8:00am to 5:00pm on Sunday. It holds a rating of 4.70 based on customer reviews.
Claussen’s was founded in 1972 when William "Bill" Claussen purchased Carpenter Greenhouses and began growing plants in Colchester. Bill built the greenhouses with his staff and managed the business, including the books and plant care, almost single-handedly from the start. After his passing in March 2022, the company continues under the leadership of co-owner and President Chris Conant, who joined the team in the late 1970s. The business also counts Ali Lapierre as an owner and accounts payable manager, having joined the team in 2006.
The team includes Florist and Retail Manager Brenda Wheel, who was brought on in the mid-1980s to specialize in individualized floral designs and silk arrangements. Alongside her are talented floral designers and a knowledgeable garden center staff with decades of experience. The staff provides advice for both beginners and experienced gardeners to help ensure gardening success. In 2013, the company started an Integrated Pest Management program that uses natural predators to reduce chemical use. The Colchester location consolidated operations from a previous Perennial Farm site in 2009, offering a single location for plants and accessories. The business is dog-friendly, welcoming well-behaved dogs on leashes.
The business was awarded Vermont Retailer of the Year in 2008 and received Seven Daysies Best Florist honors in 2023, 2024, and 2026.
With a legacy of local plant growing and dedicated floral design since 1972, Claussen's Florist, Greenhouse & Perennial Farm remains a cornerstone of the Colchester community.
The business sits on Main St in Colchester, VT, just about a tenth of a mile from the Colchester Center Volunteer Fire Company Old Station and Union Memorial School.
BizScoreAI gives Claussen's Florist, Greenhouse & Perennial Farm a Performance score of 85 out of 100, which means the website loads quickly to keep visitors engaged and improve search rankings. The business holds a Content Quality score of 75 out of 100.
BizScoreAI scanned the website claussens.com on July 15, 2026. Claussen's Florist, Greenhouse & Perennial Farm has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 30, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 73, Technical 60, Performance 64, Content 49.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).
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