Run a free full auditHatcher & Frey Orthodontics is an orthodontist in Norfolk, VA, located at 1541 Premium Outlets Blvd #140. The practice provides expert orthodontic care to families across Hampton Roads and Southeast Virginia, offering services including Invisalign clear aligners, custom braces, Invisalign for teens and children, adult orthodontics, accelerated orthodontics, digital orthodontics, teeth whitening, and smile transformations. They serve the region with five office locations in Western Branch, Great Bridge, Norfolk, West Ghent, and Virginia Beach, along with flexible virtual options. The practice holds a 4.90 rating based on over 400 five-star Google reviews.
The team is led by board-certified orthodontists Dr. Bill Hatcher and Dr. Scott Frey, joined by Dr. Gregory Hutchins and Dr. Valerie LaScala. Dr. Hatcher graduated from the Medical College of Virginia and the University of Detroit Mercy, has practiced in Chesapeake since 1996, and is a top 1% Invisalign provider. Dr. Frey holds a post-doctoral master’s degree from the University of Colorado, is a published scientific author and international lecturer, and invented the Ember Light Therapy Device. Dr. Hutchins graduated from the Medical College of Virginia and previously taught at the University of Memphis. Dr. LaScala graduated from Boston University and the University of Colorado, where she was the top resident. The practice is the first and only Invisalign Apex Provider in Hampton Roads, ranking in the top 0.01% of orthodontists nationwide.
The practice offers free consultations to provide diagnostic examinations and treatment recommendations without requiring a referral. They work with all major insurance providers and accept HSA and FSA payments. Financial options include low down payments, low monthly payments, and zero-interest financing. The office also offers educator, military, first responder, and family courtesies.
Hatcher & Frey Orthodontics is recognized for its advanced training and specialized expertise in Invisalign and esthetic orthodontics. Their reputation for high-quality care is reflected in their standing among the top orthodontic providers in the Hampton Roads region.
Hatcher & Frey Orthodontics combines decades of experience with elite training to deliver customized smiles for patients in Norfolk and the surrounding Virginia communities.
The business holds a Discoverability score of 75 out of 100, measured by SEOScanPRO, which ensures AI crawlers can find every page of the website so that AI assistants can recommend the practice. The practice also achieves a Performance score of 74 out of 100, measured by SEOScanPRO.
BizScoreAI scanned the website smile-365.com on August 21, 2026. Hatcher & Frey Orthodontics of Norfolk has a BizScore of 39 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 23, Technical 50, Performance 74, Content 55.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Content Too Thin (failed), Meta Description (failed), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).
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