Hatcher & Frey Orthodontics of Norfolk

Orthodontist Norfolk, VA
39 / 100

BizScore

How we score
23
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
51
SEO Performance
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Freshness
98
Google Rating
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Contact Information

Location

About Hatcher & Frey Orthodontics of Norfolk

Hatcher & Frey Orthodontics is an orthodontist in Norfolk, VA, located at 1541 Premium Outlets Blvd #140. The practice provides expert orthodontic care to families across Hampton Roads and Southeast Virginia, offering services including Invisalign clear aligners, custom braces, Invisalign for teens and children, adult orthodontics, accelerated orthodontics, digital orthodontics, teeth whitening, and smile transformations. They serve the region with five office locations in Western Branch, Great Bridge, Norfolk, West Ghent, and Virginia Beach, along with flexible virtual options. The practice holds a 4.90 rating based on over 400 five-star Google reviews.

The team is led by board-certified orthodontists Dr. Bill Hatcher and Dr. Scott Frey, joined by Dr. Gregory Hutchins and Dr. Valerie LaScala. Dr. Hatcher graduated from the Medical College of Virginia and the University of Detroit Mercy, has practiced in Chesapeake since 1996, and is a top 1% Invisalign provider. Dr. Frey holds a post-doctoral master’s degree from the University of Colorado, is a published scientific author and international lecturer, and invented the Ember Light Therapy Device. Dr. Hutchins graduated from the Medical College of Virginia and previously taught at the University of Memphis. Dr. LaScala graduated from Boston University and the University of Colorado, where she was the top resident. The practice is the first and only Invisalign Apex Provider in Hampton Roads, ranking in the top 0.01% of orthodontists nationwide.

The practice offers free consultations to provide diagnostic examinations and treatment recommendations without requiring a referral. They work with all major insurance providers and accept HSA and FSA payments. Financial options include low down payments, low monthly payments, and zero-interest financing. The office also offers educator, military, first responder, and family courtesies.

Hatcher & Frey Orthodontics is recognized for its advanced training and specialized expertise in Invisalign and esthetic orthodontics. Their reputation for high-quality care is reflected in their standing among the top orthodontic providers in the Hampton Roads region.

Hatcher & Frey Orthodontics combines decades of experience with elite training to deliver customized smiles for patients in Norfolk and the surrounding Virginia communities.

The business holds a Discoverability score of 75 out of 100, measured by SEOScanPRO, which ensures AI crawlers can find every page of the website so that AI assistants can recommend the practice. The practice also achieves a Performance score of 74 out of 100, measured by SEOScanPRO.

Score Summary

BizScoreAI scanned the website smile-365.com on August 21, 2026. Hatcher & Frey Orthodontics of Norfolk has a BizScore of 39 out of 100.

  • AI Visibility23 out of 100
  • SEO51 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 23, Technical 50, Performance 74, Content 55.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Content Too Thin (failed), Meta Description (failed), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hatcher & Frey Orthodontics of Norfolk

AI Visibility Score

How visible is this business to AI-powered search engines

23 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt
Structured Data
Content Too Thin
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

51 /100
On-Page
23/100
Technical
50/100
Performance
74/100
Content
55/100

Ways to improve this score

Improve On-Page
Improve Technical
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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