46 / 100

BizScore

How we score
22
AI Visibility
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AI Ready
—
AI Agent ReadinessNot audited yet
73
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About The Skinstitute

The Skinstitute is a dermatologist in Leesburg, VA, located at 19465 Deerfield Ave STE 201. The practice provides specialized clinical and cosmetic dermatology services, addressing problematic skin conditions such as acne, skin cancer prevention, and mole checks. Patients seeking to preserve and enhance their skin’s natural beauty can access customized fillers and advanced aesthetic treatments. The center is led by Dr. Smeena Khan, who established the practice after more than twenty years of dermatology experience to create a patient-focused environment. The team includes aesthetic nurse injector Huma Riyaz, BSN, RN, and board-certified physician assistants Ashley Holbrook and Julia Kelly. The practice holds a rating of 4.90 based on customer reviews.

Dr. Khan, a former Chief Resident in Dermatology at the University of Pennsylvania and an Alpha Omega Alpha Honor Medical Society member, selects all practitioners for their compassion and abilities, providing specific training to each. She is recognized as a Top Doctor in Washingtonian magazine annually since 2015 and has published numerous articles and textbook chapters. The staff includes Ashley Holbrook, a member of the Society of Dermatology Physician Assistants, and Julia Kelly, who is fluent in English and Spanish. Huma Riyaz brings a background in social work and nursing from George Washington University. The practice emphasizes listening to patients and earning their trust through a shared vision of uncompromising excellence.

The Skinstitute offers advanced aesthetic procedures such as radiofrequency microneedling, which combines traditional microneedling with targeted radiofrequency energy to stimulate collagen and elastin production. This treatment is used for acne scars, fine lines, wrinkles, and skin laxity. The practice also provides CO2 laser resurfacing to remove damaged outer skin layers and stimulate collagen, addressing sun damage and uneven texture. Additionally, the Elluminate laser treatment uses multiple wavelengths to simultaneously target redness, pigmentation, and fine lines, improving overall skin tone and clarity. These services are delivered in a clinical setting designed to be calming and professional.

The Skinstitute is known for its positive rating from the customers who have reviewed it, reflecting the high level of satisfaction with its compassionate care and expert practitioners.

The Skinstitute combines advanced dermatological treatments with a patient-centered philosophy, serving the Leesburg community with specialized clinical and cosmetic care.

The Skinstitute is located on Deerfield Ave in Leesburg, VA, about a tenth of a mile from The Golf Club at Lansdowne and Riverside Parkway. It is also near DaVita Dialysis and Inova Loudoun Hospital, which are roughly two tenths of a mile away.

BizScoreAI gives the business a Performance score of 83 out of 100, which measures website loading speed to keep visitors on the page and aid search engine ranking. The Discoverability score is 75 out of 100.

Score Summary

BizScoreAI scanned the website theskinstitute.net on July 20, 2026. The Skinstitute has a BizScore of 46 out of 100.

  • AI Visibility22 out of 100
  • SEO73 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 60, Technical 81, Performance 83, Content 66.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact The Skinstitute

AI Visibility Score

How visible is this business to AI-powered search engines

22 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
60/100
Technical
81/100
Performance
83/100
Content
66/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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