Run a free full auditStyleCraft Homes is a construction company in Lakeside, VA, located at Lakeside Ave. It holds a rating of 4.30 based on customer reviews.
StyleCraft Homes is a family-owned business that has been operating for nearly 40 years. The company builds new homes and offers various options for buyers. Inventory homes are available in various stages of construction for those needing to move in relatively quickly. Customers can also choose a lot and a home to have it built from scratch. This allows for personalization of items such as cabinets, countertops, flooring, and paint. The company provides access to virtual tours and member-only features through its online accounts.
The company's leadership includes Owner and CEO Doug French and Chief Operating Officer Jessi Kelly. StyleCraft Homes has been named in the top 10 of Texas Monthly's Best Companies to Work For in Texas. The business is known for its focus on customer service and community involvement. It participates in organizations such as Habitat for Humanity, ReBuild, and Big Brothers and Big Sisters. The company provides personalized guidance to help buyers navigate the homebuying and mortgage process.
Doug French is the Owner, President, and Chief Executive Officer of StyleCraft since 2017. He earned a Master's in Business Administration from Baylor University with honors and an undergraduate degree from Texas A&M University Magna Cum Laude. He operates Leading Realty Group, which develops and manages single-family rental property in Bryan, Temple, and College Station. Doug French is a past Board Chair for United Way and SOS Ministries. He is the incoming board chair for the Brazos Valley Chamber of Commerce. He is a member of the Advisory Council for Bush School Center for Nonprofits and Philanthropy and Declaration Church.
Jessi Kelly serves as Chief Operating Officer. She was promoted to VP of Sales and Marketing in December 2017. In 2022, she was named in Pro Builder Magazine's Forty Under 40 class. She has lived in the Waco area since 2006. She is a national affiliate member of the Texas Women's Council of Realtors.
StyleCraft Homes provides new construction homes and personalized building solutions in Lakeside, VA.
StyleCraft Homes is located on Lakeside Ave, about 0.1 mile from Boat Club Road and 0.4 miles from Azle Avenue, Lake Worth High School, Woodlands Medical, Advanced Foot and Ankle, and Kittrell Stadium.
SEOScanPRO gave the business a Performance score of 89 out of 100, which measures how quickly the website loads to keep visitors on the page and aid search engine ranking. SEOScanPRO also awarded a Discoverability score of 75 out of 100, ensuring AI crawlers can find every page so the business can be recommended by AI assistants.
BizScoreAI scanned the website stylecraft.com on October 24, 2026. StyleCraft Homes has a BizScore of 54 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 71, Technical 85, Performance 89, Content 85.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).
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