ASA Insurance of South Salt Lake

Insurance Agent South Salt Lake, UT
60 / 100

BizScore

How we score
49
AI Visibility
63
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
100
Freshness
94
Google Rating
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Contact Information

Location

About ASA Insurance of South Salt Lake

ASA Insurance of South Salt Lake is an insurance agent in South Salt Lake, UT, located at 2200 S State St. The agency provides personal and business insurance services, including auto, home, life, commercial, motorcycle, boat, and watercraft insurance. They also offer specialized coverage such as personal umbrella policies and earthquake insurance. The business has served clients across Utah since 1950.

Founded by Alvin S. Anderson, the agency has operated for more than 70 years and has grown into one of the largest agencies in the state. As an independent insurance broker, the team has access to more than 20 different carriers, which allows them to compare products and find policies that fit various budgets. Their auto insurance offerings include liability, collision, comprehensive, uninsured/underinsured motorist, and personal injury protection coverage, as well as commercial auto insurance. Home insurance policies cover structural repairs, personal contents, expensive items, loss of use, and liability, with options for cash value or replacement cost. Life insurance options include term and whole life policies, with the latter featuring a cash value account. Additional services include renters insurance, boat and watercraft insurance for damage and medical payments, motorcycle insurance with towing and custom part coverage, and general liability for businesses.

The agency is known for its responsiveness and ability to explain complicated policy details to customers. They assist with specific needs such as finding coverage for customized motorcycles, protecting personal belongings through renters insurance, and providing earthquake insurance for properties in areas like the Wasatch fault zone. The team, which includes agents Creed, Clay, and Sisco, works to find the best prices and policies for clients.

ASA Insurance of South Salt Lake holds a 4.70 rating based on customer reviews. The agency provides a wide range of personal and professional insurance solutions for residents and businesses throughout Utah.

ASA Insurance of South Salt Lake combines decades of experience with access to multiple carriers to provide tailored insurance coverage for individuals and businesses in South Salt Lake.

The agency sits on S State St in South Salt Lake, UT, near the intersection with 2100 South. It is located about 0.2 miles from the New Day Rising public artwork and 0.3 miles from the Utah State University at Salt Lake campus.

BizScoreAI gives the business a Discoverability score of 100 out of 100, which means AI crawlers can find every page of the website so AI assistants can recommend the business. The Technical score is 88 out of 100.

Services:

  • Auto Insurance
  • Commercial Insurance
  • Home Insurance
  • Umbrella Insurance
  • Workers’ Compensation Insurance

Score Summary

BizScoreAI scanned the website asainsure.com on September 20, 2026. ASA Insurance of South Salt Lake has a BizScore of 60 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility49 out of 100
  • SEO70 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 88, Performance 72, Content 58.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Google Business Profile Link, Local Multimedia, AI-Parseable Headings, About/Team Page.

Areas to improve: 10 checks. FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact ASA Insurance of South Salt Lake

AI Visibility Score

How visible is this business to AI-powered search engines

49 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
55/100

Ways to improve this score

FAQPage Schema Missing
LocalBusiness Schema
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
63/100
Technical
88/100
Performance
72/100
Content
58/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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