Run a free full auditHur Jewelers is a family-owned jewelry store in Orem, UT, located at 1170 S State St. It holds a rating of 4.90 based on 125 reviews.
The store specializes in engagement and wedding rings, offering custom design services and repairs. They also sell bracelets, chains, earrings, gemstone jewelry, men's bands, mother's rings, necklaces, pearls, pendants, right-hand rings, and vintage estate closeouts. Brands carried include Gabriel & Co. and Dave Hur Originals.
Hur Jewelers provides local jewelry repair services with on-site master goldsmiths, ensuring repairs are completed at their secure facility rather than being shipped out. They offer jewelry redesign, custom jewelry creation, and expert repairs on all metals, stones, and jewelry types. Customers can receive quotes at the time of drop-off.
The business offers a lifetime engagement ring warranty for diamonds purchased from them. If a manufacturer defect occurs, repairs are free. For issues from normal wear and tear, customers are charged only for repair materials, not labor.
Hur Jewelers emphasizes personalized service without pushy sales tactics, aiming to help customers make informed decisions. They have over 30 years of experience and maintain a certified goldsmith who performs all work in-house.
The store sits on S State St, a main road, and is about a tenth of a mile from University Parkway. It is located roughly a third of a mile from Orem Fire Station #1 and The Orchard at University Place.
BizScoreAI awarded a Technical score of 95 out of 100, ensuring the website is technically sound and indexable so search engines can read it without errors. The business also received a Content Quality score of 75 out of 100, meaning the site answers customer questions clearly and provides content that AI assistants can quote directly.
BizScoreAI scanned the website hurjewelers.com on July 5, 2026. Hur Jewelers has a BizScore of 57 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 77, Technical 95, Performance 83, Content 45.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Orem, UT · Jewelry Store in Utah · Businesses in Utah
Read by AI engines 6 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business