Run a free full auditBaker and Carey Insurance Agency is an Insurance Agent in Waco, TX. The locally owned firm provides auto, homeowners, boat, RV and renters insurance, focusing on personal connections and customized options for Texas families. Its specialty is securing lower‑rate policies that meet each client’s needs, and it serves customers throughout Waco and the surrounding Central Texas area. The agency holds a 4.90 rating from its clientele.
Founded as a family‑owned business in 1968, Baker and Carey operates as an independent agency, allowing it to shop a range of carriers, including Progressive™, Texas Security General™, Texas Star™, Affirmative™, Aggressive™ and Logic™, to craft tailored coverage. The agency’s independence is described as a philosophy that puts client interests first, free from the constraints of larger firms. It has earned the Progressive™ Peak Performer Award for Outstanding Sales Records, reflecting strong sales performance and client satisfaction. Core values emphasized by the staff are treating others right, helping neighbors and working with integrity, all aimed at delivering personalized insurance solutions.
The office is situated on Franklin Ave at 2601 Franklin Ave in Waco. It is a short walk from North 26th Street and the historic Albert Turner Clifton House, about a third of a mile from Bells Hill Park, and within a half‑mile of West Waco Drive and the Texas Scottish Rite Museum.
With more than five decades of family‑owned experience and a focus on low‑cost, customized coverage, Baker and Carey Insurance Agency remains a trusted insurance resource for families throughout Waco.
BizScoreAI scanned the website bakerandcareyinsurance.com on July 25, 2026. Baker and Carey Insurance Agency has a BizScore of 70 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 70, Technical 95, Performance 74, Content 89.
Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Waco, TX · Businesses in Texas
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