Run a free full auditMidland Primary Care is a Doctor in Midland, TX. The practice is led by Jubel Reed, PA-C, who opened Midland Family Medical Services in 2004 and now practices under the Midland Primary Care name alongside Wendy Cole, FNP-C. Together they offer family medicine with a focus on preventive care and chronic disease management, treating everyday illnesses, urgent care needs, and long-term conditions for patients across west Texas and southeastern New Mexico.
The clinic emphasizes a patient-centered approach, taking time to educate patients on the pathology of their conditions, the treatment options available, and how prescribed interventions work. Office hours run Monday through Friday from 8:00 AM to 5:00 PM, with the office closed on weekends. Patients can reach the practice by phone at 432-684-4488, by fax at 432-684-6644, or through an online patient portal for appointments, bill payment, and other needs.
The office sits on W Wall Street, about a tenth of a mile from West Texas Avenue and a short walk from West Illinois Avenue. Nearby landmarks include the Midland Fire Department Station #1 and the Midland Fire Department Museum, both roughly 0.2 miles away, as well as Crier Park, also about 0.2 miles from the clinic.
Midland Primary Care holds a rating of 4.4 out of 5. With more than 19 years serving the Permian Basin under Jubel Reed's leadership, the practice has built deep roots in the Midland community and continues to care for families throughout the region.
BizScoreAI scanned the website midlandprimarycare.com on July 25, 2026. Midland Primary Care has a BizScore of 40 out of 100. The website audit behind the SEO score ran on October 27, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 3 of 20 points.
Website audit sub-scores (out of 100): On-Page 52, Technical 54, Performance 63, Content 38.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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