West Star Transportation

Trucking Company Lubbock, TX
47 / 100

BizScore

How we score
24
AI Visibility
12
AI Ready
—
AI Agent ReadinessNot audited yet
68
SEO Performance
15
Freshness
88
Google Rating
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Contact Information

Location

About West Star Transportation

West Star Transportation is a trucking company in Lubbock, TX, located at 4606 M.L.K. Jr Blvd. The company serves manufacturers and shippers with a focus on flatbed and heavy haul shipments. It also provides services for dry van customers and recently expanded to include live floor equipment. Based in a new 5,000-square-foot facility in Lubbock, West Star Transportation operates a trailer pool located in Del Rio, Texas. The business serves the 48 contiguous states as well as Canada and Mexico. It holds a rating of 4.40 based on customer reviews.

Formed in 1998, West Star Transportation, Inc. is a privately owned company that expanded its reach from the greater Lubbock and West Texas area to a national and international scope. The company is committed to providing dependable, consistent service, day in and day out. It values every customer, no matter how big or how small, as well as each employee and driver. This commitment is evidenced by long-standing customer relationships and low employee turnover. The company maintains an open-door policy and prides itself on a reputation of decency and honesty.

West Star Transportation is known for its safety-minded approach, which extends from the owner and safety department to each driver. The company seeks owner-operators and company drivers to run routes across 48 states, as well as to California and Canada. It also looks for owner-operators in or around the Del Rio, Texas area to service Del Rio and Laredo, Texas customers.

West Star Transportation stands among the strongest trucking companies in Lubbock, backed by a positive rating from the customers who have reviewed it. Its long-standing relationships and low employee turnover reflect a reputation built on decency and honesty.

With over two decades of experience serving the West Texas region and beyond, West Star Transportation delivers reliable flatbed and heavy haul solutions to businesses in Lubbock and across the country.

The business is situated on M.L.K. Jr Blvd near Lubbock Fire Station 10 and East 50th Street. It is located about half a mile from KTLK-AM and Martin Luther King Jr. Boulevard.

BizScoreAI gives West Star Transportation a technical score of 90 out of 100, which ensures the website is secure and easy for search engines to read. The company also holds a discoverability score of 75 out of 100, meaning AI crawlers can access every page to help recommend the business.

Services:

  • Bulk Commodities
  • Dry Vans
  • Flatbed & Stepdecks
  • Heavy Haul
  • Live Floor Equipment

Score Summary

BizScoreAI scanned the website weststartrans.com on June 4, 2026. West Star Transportation has a BizScore of 47 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility24 out of 100
  • SEO68 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 70, Technical 89, Performance 68, Content 43.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact West Star Transportation

AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
10/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
70/100
Technical
89/100
Performance
68/100
Content
43/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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