Run a free full auditOlsen's Pro Am Fishing Shop is a fishing store in Fort Worth, TX, located at 3020 Roberts Cut Off Rd. The family-owned and operated business has been in operation for more than 30 years. It provides fishing rods, reels, tackle, apparel, and live or frozen baits from top brands. Staff members offer advice to help customers select suitable equipment and assist with obtaining fishing and hunting licenses. The shop serves professional and recreational anglers in Fort Worth, Lake Worth, and surrounding North Texas areas. Shipping is available upon request for an additional fee. The store is situated across the highway from Race Trac. Contact information includes telephone number (817) 625-0831 and email [email protected]. Business hours vary by season. During spring and summer, the shop is open Monday from 6:30 am to 6:00 pm, Tuesday through Saturday from 6:30 am to 7:00 pm, and Sunday from 6:30 am to 5:00 pm. In fall and winter, hours are Monday through Saturday from 6:30 am to 6:00 pm and Sunday from 6:30 am to 5:00 pm. Customers are advised to call during icy conditions to confirm opening status.
The shop is situated on Roberts Cut Off Rd, just about a mile from Northwest Loop 820 and Lake Worth Park.
SEOScanPRO awarded the business an excellent Performance score of 98 out of 100. This rating measures how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking.
BizScoreAI scanned the website proamfishingshops.com on October 19, 2026. Olsen's Pro Am Fishing Shop has a BizScore of 50 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 73, Technical 90, Performance 87, Content 64.
Strengths: 4 checks passed. AI Content Blocking, Google Business Profile Link, Local Multimedia, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).