67 / 100

BizScore

How we score
50
AI Visibility
85
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
100
Freshness
98
Google Rating
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Contact Information

Location

About Heaton Bennett Insurance

Heaton Bennett Insurance is an Insurance Agent in Austin, TX, located at 3933 Steck Ave B119. The agency serves individuals and business owners across the local Austin area, throughout Texas, and across the country with personal and commercial insurance solutions. They represent a wide variety of top national carriers, allowing them to provide unbiased advice and help clients find coverage that fits their specific needs and budget. The agency holds a rating of 4.90 based on customer reviews.

As an independent insurance agency, Heaton Bennett Insurance does not work for a single carrier. This structure enables their licensed staff to shop multiple companies on behalf of clients, comparing options to identify coverage gaps, mitigate risks, and secure the best terms and pricing. They utilize a Security Snapshot process to evaluate current policies and build tailored solutions that protect assets and align with client objectives. The team includes dedicated experts who address client needs and concerns, striving to deliver peace of mind and financial security through sound risk management principles and competitive premiums.

The agency offers a comprehensive suite of personal insurance coverages, including Auto, Homeowners, Condo, and Personal Umbrella policies. Additional personal lines include Renters, Landlord, Motorcycle, Boat, and Vacant Dwelling policies. For business owners, they provide commercial insurance such as General Liability, Commercial Property, Commercial Auto, Workers’ Compensation, and Business Owners Insurance. The Heaton Bennett Benefits Department also assists businesses with group health insurance plans, including Major Medical, Dental, Vision, Life, Short Term Disability, and Long Term Disability, helping employers develop quality benefits packages for their teams.

The agency is known for its positive rating from the customers who have reviewed it. This standing reflects the reputation of their locally owned, Trusted Choice agency, which treats clients with respect and importance. Their team of highly trained and licensed professionals, including principals Nancy Heaton and Ross Bennett, manages personal and commercial lines, group benefits, and marketing to ensure a professional, client-centered approach that exceeds industry standards.

Heaton Bennett Insurance combines its independent carrier options with personalized service to provide reliable coverage for Austin residents and businesses, securing peace of mind through thorough risk analysis and competitive pricing.

Heaton Bennett Insurance is situated on Steck Avenue in Austin, Texas, approximately a tenth of a mile from Anderson High School. The location is also about a third of a mile from Spicewood Springs Road and Spicewood Springs Branch.

BizScoreAI gives the business a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and describes its pages in a way that AI assistants can quote directly. The agency receives a Performance score of 81 out of 100.

Services:

  • Auto Insurance
  • Business Insurance
  • Home Insurance
  • Life and Health Insurance
  • Personal Umbrella Insurance

Score Summary

BizScoreAI scanned the website insureaustin.com on June 21, 2026. Heaton Bennett Insurance has a BizScore of 67 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility50 out of 100
  • SEO81 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 3 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 91, Performance 83, Content 75.

Strengths: 7 checks passed. AI Content Blocking, Rich Schema Types, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Heaton Bennett Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
0/100
Structured Data
12/100
Content Readiness
100/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
75/100
Technical
91/100
Performance
83/100
Content
75/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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