Palace Coffee Company

Palace Coffee Company is a Coffee Shop in Amarillo, TX. They bring craft beverages and locally roasted coffee to unexpected places while cultivating a deep sense of community within each of their spaces. They serve craft coffee in three cafes located in the Texas panhandle and ship everywhere, and they also operate as a supplier of wholesale coffee, coffee catering, event space, and retail consulting. The business holds a rating of 4.80 based on 279 reviews.

In 2011, Patrick and Krystal Burns set out to build something more than a coffee shop. They wanted Palace Coffee to be a place where every guest feels valued, a true "third place" for the Canyon and Amarillo communities. What started as a single cafe in a historic building built in 1906 has grown into multiple locations, their own roasting operation, and recognition in national coffee competitions. Their commitment goes beyond their cafes, as they support other coffee shop owners by sharing their knowledge, offering guidance, and helping them build spaces where coffee and community come together. Their flagship Monarch House Blend brings together their signature approach, and they offer products such as the Roaster's Choice Subscription, Goodnight Sugar-Cane Natural Process Decaf, Duchess Single Origin Brazil, Coffee Sample Boxes, Duke Dark Roast, Empress Single Origin Ethiopia, and Jester Cold Brew Blend, along with brewing gear, drinkware, apparel, and stickers. Their team, including co-owner Krystal Burns, who keeps the retail team, finances, and wholesale structure in check while helping other coffee shops get their business in order, has been with Palace since the very beginning.

This location sits on Wolflin Avenue, about a tenth of a mile from the Amarillo Little Theatre and South Georgia Street, and about two-tenths of a mile from the Purple Heart Trail.

Palace Coffee Company has a strong local reputation, reflected in consistently high customer ratings, and an established track record built on a large base of customer reviews. They are known for their motto, "Be kind. Drink great coffee," with kindness coming first, always, and great coffee being what they do, but creating a space where everyone feels valued is who they are. They offer a loyalty program called "Become Royalty" that saves 15% off every order, always, with rewards made for coffee lovers. Their vision stays the same no matter how much they grow: serving people and fostering meaningful connections, because great coffee is best when shared with a great community. In Amarillo, they stand as a place where guests can stop by to see what it means to be kind and drink great coffee.