56 / 100

BizScore

How we score
34
AI Visibility
49
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
60
Freshness
98
Google Rating
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Contact Information

Location

About Amarillo MD, PLLC

Amarillo MD, PLLC is a doctor in Amarillo, Texas. This Direct Primary Care practice focuses on providing high-quality, reliable, and affordable healthcare through a membership model that includes cash pay options. The clinic serves families and individuals with a wide range of services, including wellness exams, well child checks, diabetes management, weight loss management, and chronic condition oversight for hypertension, thyroid, and autoimmune diseases. Their clinical offerings also encompass sports physicals, pregnancy testing, lab panels, and specialized treatments such as IV fluids and joint injections.

Founded in 2016 by Dr. Deborah Moore, the practice was established to move away from impersonal medical systems in favor of a more personalized approach. The clinic emphasizes building strong patient-doctor relationships, ensuring that providers take the time to listen to concerns and develop customized care plans. Members benefit from an establishing care process that includes a comprehensive review of medical records and an in-depth visit to address specific health issues. The practice utilizes modern technology, such as the Spruce app, to facilitate timely communication with patients in person, via phone, or through email.

The clinic is located on W Amarillo Blvd, situated near the Thomas E. Creek VA Medical Center and the Texas A&M AgriLife Research and Extension Center.

Amarillo MD, PLLC is known for its dedication to personalized, accessible care and its commitment to helping patients reach strategic, practical health goals. The practice stands out for its focus on thoroughness, ensuring patients feel heard and understood during every interaction.

By prioritizing patient-doctor relationships and comprehensive wellness, Amarillo MD, PLLC provides dependable family medicine to the Amarillo community.

Score Summary

BizScoreAI scanned the website amarillo.gov on July 24, 2026. Amarillo MD, PLLC has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility34 out of 100
  • SEO78 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 86, Performance 72, Content 75.

Strengths: 6 checks passed. AI Content Blocking, Organization Schema, AI-Parseable Headings, About/Team Page, XML Sitemap, Author Signals.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning).

AI engine reads

Read by AI engines 8 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Amarillo MD, PLLC

AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
60/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
80/100
Technical
86/100
Performance
72/100
Content
75/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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