Amethyst Mental Health & Wellness, LLC

Mental Health Counselor Murfreesboro, TN
65 / 100

BizScore

How we score
52
AI Visibility
71
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
80
Freshness
100
Google Rating
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Contact Information

Location

About Amethyst Mental Health & Wellness, LLC

Amethyst Mental Health & Wellness, LLC is a Mental Health Counselor in Murfreesboro, TN. The practice provides holistic psychiatric mental health medication management, comprehensive diagnostic evaluations, and personalized GeneSight genetic testing for children ages five and older, adolescents, and adults. Services also include brief psychotherapy, wellness coaching, and virtual visits. The team is led by founder and CEO Amber Kerby, PMHNP, alongside board-certified psychiatric nurse practitioners Hannah Street, Tami Lovejoy, Kendra Hampton, Amanda Scales, Kirsten Ungaro, Shaquena Jones, Saylor Kitzen, and Natoyia Richburg. The practice accepts insurance plans including Cigna, Aetna/Meritain, United Healthcare/Optum/UMR/Student Resources/Oxford/Oscar, BCBS, Ambetter, Magellan, VCCN, and ComPsych. It holds a rating of 5.00 based on 154 reviews.

The practice emphasizes a calm, comfortable environment designed to be approachable and supportive, avoiding the sterile atmosphere of traditional clinics. Providers treat conditions such as anxiety, bipolar disorder, OCD, neurodivergence, insomnia, child and adolescent PTSD/trauma, and perinatal postpartum depression. Hannah Street and Kirsten Ungaro specialize in care for ages five to forty, while Tami Lovejoy, Kendra Hampton, Amanda Scales, Shaquena Jones, Saylor Kitzen, and Natoyia Richburg focus on adolescents and adults. Amanda Scales also sees patients ages ten and older. The team includes Poppy Jane, an energy shifter and emotional support animal. The practice is established by appointment only.

Amethyst Mental Health & Wellness, LLC delivers specialized psychiatric care to the Murfreesboro community with a focus on personalized treatment and a welcoming environment.

The practice is located on Dow St Right Side, about a tenth of a mile from East Clark Boulevard. It sits roughly a third of a mile from Sinking Creek and the Murfreesboro Police Department.

BizScoreAI gives the website a Technical score of 87 out of 100. This strong result means the site is secure and indexable so search engines can read it without errors. The Content Quality score is 75 out of 100. This solid rating shows the site answers customer questions clearly enough for AI assistants to quote directly.

Score Summary

BizScoreAI scanned the website amethystmentalhealth.com on June 23, 2026. Amethyst Mental Health & Wellness, LLC has a BizScore of 65 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility52 out of 100
  • SEO79 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 86, Performance 76, Content 80.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Amethyst Mental Health & Wellness, LLC

AI Visibility Score

How visible is this business to AI-powered search engines

52 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
About/Team Page Missing
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SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
73/100
Technical
86/100
Performance
76/100
Content
80/100

Ways to improve this score

Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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