Pete Mitchell & Associates Insurance, Inc.

Insurance Agency Memphis, TN
59 / 100

BizScore

41
AI Visibility
AI Agent ReadinessNot audited yet
82
SEO Performance
Google Rating

Contact Information

Location

About Pete Mitchell & Associates Insurance, Inc.

Pete Mitchell & Associates Insurance, Inc. is an independent insurance agency in Memphis, Tennessee, serving individuals and businesses across the region with comprehensive coverage solutions. Since 1975, the agency has provided auto, home, business, life, health, and liability insurance, offering personalized service to clients throughout Memphis and surrounding communities in Tennessee, Georgia, Arkansas, and Texas. As an independent agency, they represent multiple top-tier insurance carriers, enabling them to compare options and secure the best value for their clients. Their commitment to responsive, accurate, and timely service has earned them recognition through multiple Benny Awards and honors from the Mid-South Minority Business Council.

Founded by Eldridge “Pete” Mitchell in 1975 with a focus on athletic and student accident insurance for Memphis school systems, the agency has evolved into a full-service provider offering a wide range of policies. Their team includes George Hilliard, a Certified Insurance Counselor and President with nearly three decades of experience, and Gertrude Lee, a veteran of the industry with 49 years of service, both dedicated to client success. The agency also includes the legacy of Fred L. Davis Insurance Agency, a historic Memphis institution founded in 1967 by a trailblazing African American agent who helped shape community and civil rights progress in the city. This heritage underscores their deep roots and long-standing commitment to service, equity, and excellence.

The agency is located on Millbranch Road, approximately 0.2 miles from the Whitehaven Branch Memphis Public Library and Cordova Christian Learning Center, and just a short distance from Robert R. Church Elementary School and Bishop J O Patterson Senior Memorial Parkway. It sits near East Raines Road and is accessible via Millbranch Road, placing it within a well-connected residential and educational corridor in the city.

Pete Mitchell & Associates maintains a strong digital presence with a well-optimized website that search engines read clearly and consistently, ensuring easy discovery for customers seeking insurance services. Their business information is thoroughly documented across online platforms, reinforcing their credibility and reliability in the marketplace.

With decades of experience and a deep connection to Memphis communities, Pete Mitchell & Associates continues to be a trusted source for insurance solutions in the Mid-South.

Contact Pete Mitchell & Associates Insurance, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
63/100
AI Trust Signals
60/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
77/100
Technical
97/100
Performance
86/100
Content
69/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

/100
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