Heritage Insurance Group

Insurance Agent Johnson City, TN
57 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Heritage Insurance Group

Heritage Insurance Group is an Insurance Agent in Johnson City, TN, located at 532 Princeton Rd. It holds a rating of 4.90 based on customer reviews. The agency began operations in 1909 under the name Erwin Insurance and later incorporated in 1997. It now has office locations in Johnson City and Kingsport. The group represents approximately 20 insurance agency partners and has access to dozens of others. Services include business, crop, home and property, and life insurance. The Johnson City office can be reached at 423-283-9811.

The agency traces its history back to the Erwin Insurance Agency, which was founded in Erwin, Tennessee, in 1909. Following several mergers and acquisitions of insurance agencies in the Tri-Cities area, the organization incorporated in 1997 and became Heritage Insurance Group, Inc. The agency represents approximately 20 insurance agency partners with access to dozens of others. Staff members pursue annual educational coursework to maintain professional knowledge. The executive team includes President/CEO Jeremy Stiltner, Senior Vice President Jason Stiltner, Vice President Brandon Thompson, and producers Martin Shepherd and Anderson Loggins.

Heritage Insurance Group has earned the title of Tennessee Partner of the Year. The agency operates office locations in both Johnson City and Kingsport and is among the largest insurance agencies in Tennessee.

The agency provides various coverage options to the Tri-Cities region, including specialized plans for farmers and business owners. Heritage Insurance Group serves the Johnson City community as a highly rated insurance agent.

The agency sits on Princeton Road, about a quarter mile from East Oakland Avenue and less than half a mile from Cobb Creek. It is also near the Brookmead and Princeton Hills neighborhoods.

BizScoreAI gives the website a technical score of 94 out of 100, which means the site is secure and easy for search engines to read. The content quality score is 75 out of 100, providing clear answers that AI assistants can quote directly. The business ranks number 2 of 3 Insurance Agent businesses that BizScoreAI has scored in Johnson City.

Score Summary

BizScoreAI scanned the website herinsgrp.com on August 22, 2026. Heritage Insurance Group has a BizScore of 57 out of 100.

  • AI Visibility41 out of 100
  • SEO74 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 69, Technical 94, Performance 66, Content 66.

Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Hyperlocal Targeting, Local Multimedia, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Heritage Insurance Group

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
69/100
Technical
94/100
Performance
66/100
Content
66/100

Ways to improve this score

Improve Performance
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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