The Duke of Oil
Contact Information
-
Address
10438 Indianapolis Blvd, Highland, IN, 46322 -
Phone
(219) 922-9221 -
Website
thedukeofoil.com
Location
About The Duke of Oil
The Duke of Oil is an oil change in Highland, IN, located at 10438 Indianapolis Blvd. It holds a rating of 4.20 based on 0 reviews. The Duke of Oil opened its first lube center in 1988 in Munster, Indiana. Today, the company operates 17 quick lube centers throughout Northern Illinois and Northwest Indiana. The Duke of Oil employs over 200 professionals, and many of these employees have been with the business since the beginning. The Duke of Oil and AutoFix are associated with AutoFix and Firestone. AutoFix was established to offer a complete one-stop facility for automotive repair services for virtually any make or model car or truck. The business provides oil change services, air and cabin filters, bulbs, wiper blades, and batteries. Auto repair services include brakes, shocks, struts, tires, alignments, and tune-ups. Additional services consist of engine diagnostics, suspension system inspection and repair, and cooling system repair. AutoFix locations offer comprehensive vehicle inspections and ASE Certified repairs.
The Duke of Oil achieves a perfect 100 out of 100 on the Schema and Structure score from BizScoreAI, which ensures AI assistants and search engines clearly understand the business and its services. The company also earns a strong 85 out of 100 on the Technical score from BizScoreAI, confirming the website is secure and easily readable by search engines without errors.
Score Summary
BizScoreAI scanned the website thedukeofoil.com on August 23, 2026. The Duke of Oil has a BizScore of 49 out of 100.
- AI Visibility26 out of 100
- SEO76 out of 100
- Google rating4.3 out of 5
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 72, Technical 85, Performance 77, Content 61.
Strengths: 5 checks passed. AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).