67 / 100

BizScore

How we score
48
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
90
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About Sentry Fence & Iron Co

Sentry Fence & Iron Co is a Fence Company in Beverly, MA, located at 14 Spring St. It holds a rating of 4.30 based on customer reviews.

The business operates under the Sentry Insurance network, a mutual insurance company headquartered in Stevens Point, Wisconsin. The network has served policyholders for over 120 years, building its foundation on service to customers. Today, more than 2,000 associates work at the Stevens Point headquarters, with another 4,000 associates located across the country, all dedicated to helping policyholders prepare for the unexpected and plan for the future. Chairman and CEO Pete McPartland has provided leadership since 2010, refocusing the company’s efforts on business insurance and expanding the distribution network through select independent agents.

Sentry Insurance provides specialized attention to large businesses through dedicated teams led by industry experts. The National Accounts team, led by Scott Miller, partners with brokers to serve diverse industries from health services to retail. The Direct Writer unit, led by John Hyland, provides insurance solutions across defined territories, specializing in business insurance for metalworking, manufacturing, plastics, printing, distribution, and food processing industries. This unit also offers property and casualty insurance and safety services to dealerships, including coverage for auto, motorcycle, agricultural equipment, and industrial equipment. The company is endorsed by John Deere and Harley-Davidson for its business insurance products. Additionally, the Transportation division distributes long-haul truck insurance through a select group of industry-specialized independent agents.

Customers can access their accounts anytime via a secure mobile app available on the Apple App Store and Google Play. The platform allows users to track savings, make investment changes, manage personal details, and view investment performance, contributions, and withdrawal amounts. Features include biometric login options such as facial and fingerprint recognition, automated alerts, and tools for changing contribution rates, selecting investments, and requesting distributions. The company also offers a suite of calculators to assist with financial decisions and provides educational resources on topics like vesting schedules and rollovers.

Sentry Fence & Iron Co leverages the extensive resources and specialized industry knowledge of the Sentry Insurance network to serve clients in Beverly, MA.

Sentry Fence & Iron Co is located at 14 Spring St in Beverly, MA. The business sits about a tenth of a mile from Colon Street and Essex Street, and is roughly a quarter mile from Kellehers Pond, Hurd Stadium/Cooney Field, Beverly Hospital, and Hannah Elementary School.

BizScoreAI gives the business a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and describes its pages in a way that AI assistants can quote directly. The SEO Score is 94 out of 100, helping search engines crawl and rank the site so customers searching for this kind of business nearby can find it. The business ranks number 1 of 4 Fence Company businesses that BizScoreAI has scored in Beverly.

Score Summary

BizScoreAI scanned the website sentry.com on September 20, 2026. Sentry Fence & Iron Co has a BizScore of 67 out of 100.

  • AI Visibility48 out of 100
  • SEO90 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 92, Technical 94, Performance 83, Content 89.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

Contact Sentry Fence & Iron Co

AI Visibility Score

How visible is this business to AI-powered search engines

48 /100
AI Discovery
40/100
Structured Data
40/100
Content Readiness
87/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

90 /100
On-Page
92/100
Technical
94/100
Performance
83/100
Content
89/100

Local SEO Coverage

Directory presence and NAP consistency

— /100
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