Runnings is a Sporting Goods Store in Brookings, SD, located at 2421 6th St. It offers an extensive range of products including clothing, footwear, automotive items, sporting goods, farm supplies, lawn and garden essentials, toys, housewares, tools, pet and animal supplies, and firearms. The store holds a rating of 4.40 based on customer reviews.
The business began on December 5, 1947, when founder Norman “Red” Running opened the first store in downtown Marshall, Minnesota. Initially focused on automotive supplies, Runnings grew into a source for farm and fleet goods. In 1988, Dennis and Adele Reed took ownership, expanding product offerings to include high-quality items such as Carhartt, DEWALT, Milwaukee Tool, Noble Outfitters, Runnings, Scotts, and Hey Dude footwear. The company now operates 90 stores across 12 states, including Minnesota, South Dakota, North Dakota, Iowa, Ohio, Wisconsin, Illinois, Indiana, Montana, New York, New Hampshire, and Connecticut.
Every location offers thousands of everyday essentials at a great value, backed by knowledgeable team members. Runnings provides a military discount to active and retired men and women four times a year, including during Customer Appreciation Day in February, Memorial Day, July 4th, and Veteran's Day. The stores welcome well-behaved pets on leashes or in muzzles. For battery purchases, a core deposit is required by law, and the store accepts up to five batteries for disposal at no charge. Most locations have motorized carts available for use, and customers can contact support at 1-844-RUN-1947 or email [email protected].
The business is known for its positive rating from the customers who have reviewed it.
Runnings brings its selection of home, farm, and outdoor essentials to Brookings, SD.
The store sits on 6th St, just 15 meters from the main road of 6th Street. It is located about 0.2 miles from McCrory Gardens and the Brookings Health System.
BizScoreAI gives Runnings a Schema & Structure score of 100 out of 100. This excellent rating means the website uses structured data and clear headings so AI assistants and search engines understand exactly what the business offers. The business also earns a Content score of 81 out of 100. This strong result shows the website carries substantial and relevant content, which search engines reward with better visibility.
BizScoreAI scanned the website runnings.com on October 10, 2026. Runnings has a BizScore of 52 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 50, Technical 76, Performance 71, Content 81.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, AI-Parseable Headings, About/Team Page.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), XML Sitemap (warning), Author Signals (warning).
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