Murphy USA of West Columbia

Gas station West Columbia, SC
45 / 100

BizScore

How we score
26
AI Visibility
5
AI Ready
—
AI Agent ReadinessNot audited yet
60
SEO Performance
—
Freshness
70
Google Rating
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Contact Information

  • Address
    2365 Augusta Rd
    West Columbia, SC 29169
  • Google Reviews
    3.5 out of 5 stars from 40 Google reviews

Location

About Murphy USA of West Columbia

Murphy USA is a gas station in West Columbia, SC. Since 1996, Murphy USA has focused on providing customers with affordable gasoline and convenient store items like snacks and drinks. They are known for their competitive fuel prices and exclusive deals aimed at helping families save money. Located at 2365 Augusta Rd, the station serves a wide area in SC, boasting a rating of 3.50 based on 40 reviews.

Murphy USA stands out with its complete and detailed business profile, offering customers comprehensive information about their services and locations.

With a strong emphasis on affordability and convenience, Murphy USA is firmly established as a go-to gas station for residents in West Columbia who value reliable service and competitive pricing.

Services:

  • Convenience Store Services
  • Fuel Card Services
  • Gasoline Retailing
  • Murphy Drive Rewards Program
  • Store Locations

Score Summary

BizScoreAI scanned the website murphyusa.com on June 7, 2026. Murphy USA of West Columbia has a BizScore of 45 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility26 out of 100
  • SEO60 out of 100
  • Google rating3.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 39, Performance 68, Content 54.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Murphy USA of West Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

26 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

60 /100
On-Page
80/100
Technical
39/100
Performance
68/100
Content
54/100

Ways to improve this score

Improve Technical
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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